local-competitor-scan

Local Competitor Scan

Map the competitors ranking ahead in the local pack and surface what they have that you lack, in concrete numbers.

The businesses sitting ahead of you in the local pack are the clearest brief for what local Google rewards in your category and city. This skill maps those competitors, profiles them on the signals that move local rank, and surfaces the concrete gap — review volume, rating, category — between you and the leaders. Read-only.

An atomic marketing skill you run inside Claude, ChatGPT, Claude Code, Cursor, Codex, OpenClaw, Hermes, or any MCP client — read-only public-data research, eyes not hands. It diagnoses, prices, and drafts evidence; your own assistant and accounts take any action.

What it's good for

• Local businesses analyzing who outranks them and why
• Marketers sizing the review and rating gap to local leaders
• Agencies building local competitive briefs for clients

What you get

• Competitor table: each rival with category, rating, review count, and ranked queries
• The signal gap to the local-pack leaders in concrete numbers
• A shortlist of what winning competitors share that the target lacks
• Every figure cited to the live local-pack and listing records

What it reads

Live public data through the shared unifapi data skill — UnifAPI APIs: maps, local, seo. Connect once over OAuth; no scraping to maintain and no keys to rotate. Every figure in the output is cited to the record it came from.

Example prompt

Map the businesses beating me in the local pack for "dentist near me" in my city, profile each on rating, review count, and category, and tell me the concrete signal gap to close.

Install

Run it in any MCP client. Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, …) to add the UnifAPI public-data MCP server at https://mcp.unifapi.com over OAuth — read-only, no API key — then add the marketing skills with npx skills add unifapi-agent/agents.

Prefer a web connector (Claude · ChatGPT · Perplexity · Grok), or the one-shot plugin for Claude-compatible hosts:

/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi

Every client, step by step: https://unifapi.com/mcp

Related

• Part of the Local SEO Agent
• Shared data skill: unifapi

Links

• Skill page: https://unifapi.com/skills/local-competitor-scan
• The skill itself: SKILL.md
• Install & all clients: https://unifapi.com/mcp
• Docs: https://docs.unifapi.com

_{Topics: local SEO competitor analysis · local competitor research · map pack competitors · who's beating me in the map pack · local competitive gap · competitor review counts}