schema

Schema Markup

Choose and implement the right schema.org types for a page, with valid JSON-LD the assistant can write.

A framework skill: pick the correct structured-data types for a page, generate valid JSON-LD, and avoid the markup mistakes that suppress rich results. Advice-only — your own assistant writes the markup into your site.

An atomic marketing skill you run inside Claude, ChatGPT, Claude Code, Cursor, Codex, OpenClaw, Hermes, or any MCP client — read-only public-data research, eyes not hands. It diagnoses, prices, and drafts evidence; your own assistant and accounts take any action.

What it's good for

• Teams adding structured data to product, article, or local pages
• Developers who want valid JSON-LD without guesswork

What you get

• Recommended schema.org types for the page
• Valid JSON-LD ready to paste
• Validation steps and common-mistake checks

How it works

A framework-and-judgment skill — it brings the playbook and the structure; your assistant applies it to your own context. Pair it with the live-data skills in the same agent for evidence.

Example prompt

Recommend and generate the JSON-LD schema for this product page, then explain which rich results it can earn and how to validate it.

Install

Run it in any MCP client. Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, …) to add the UnifAPI public-data MCP server at https://mcp.unifapi.com over OAuth — read-only, no API key — then add the marketing skills with npx skills add unifapi-agent/agents.

Prefer a web connector (Claude · ChatGPT · Perplexity · Grok), or the one-shot plugin for Claude-compatible hosts:

/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi

Every client, step by step: https://unifapi.com/mcp

Related

• Part of the SEO Agent
• seo-audit — Audit crawlability, on-page, and content against live SERP and ranking evidence — not a static checklist.
• Shared data skill: unifapi

Links

• Skill page: https://unifapi.com/skills/schema
• The skill itself: SKILL.md
• Install & all clients: https://unifapi.com/mcp
• Docs: https://docs.unifapi.com

Credits

Adapted from coreyhaines31/marketingskills (MIT, Corey Haines).

_{Topics: schema markup generator · JSON-LD generator · structured data for SEO · schema markup tool · rich results schema · FAQ schema}