+<h2 id="h-hey-locksmiths" class="text-3xl font-header">Hey Locksmiths!</h2><p>We hope this message finds you well and inspired as we continue building the future of decentralized access together. This week’s updates are packed with exciting developments, community-driven initiatives, and opportunities for you to shine within the Unlock ecosystem. Let’s dive in and keep the momentum going!</p><hr><h2 id="h-protocol-updates" class="text-3xl font-header">Protocol Updates</h2><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/juliengenestoux/">Julien</a> couldn't attend this week's meeting so that we will receive further protocol updates by next week. Don't forget to consider applying to the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://paragraph.com/@unlockprotocol/up-token-trading-competition-on-base?referrer=0xD2BC5cb641aE6f7A880c3dD5Aee0450b5210BE23">trading competition</a>, which is open until the 17th of April. </p><br><h2 id="h-operations-and-coordination" class="text-3xl font-header">Operations and Coordination</h2><ul><li><p><strong>Optimism Application:</strong> <br>Huge thanks to Lana and Julien for submitting our application to Optimism! This is a fantastic opportunity to expand Unlock Protocol’s reach and be on the radar of one of the most vibrant ecosystems in the space. Fingers crossed for some great news soon!</p></li><li><p><strong>Role Designs Update:</strong> <br>Leah Sams is doing an incredible job refining the NFT role designs. These modular visuals will allow us to celebrate and showcase individual contributions within the DAO. Stay tuned for their release—you’re going to love them! In the meantime, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/powerofwomenart/?hl=de">follow Leah on socials</a>, as her work is incredible!</p></li></ul><ul><li><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://paragraph.com/@unlockprotocol/unlock-joins-gitcoin-gg23-supporting-open-source-innovation?referrer=0xD2BC5cb641aE6f7A880c3dD5Aee0450b5210BE23"><strong>Support Us on Gitcoin GG23</strong></a><strong>:</strong> <br>We’re thrilled to participate in Gitcoin’s GG23 round! This is a chance for our community to make a real impact through quadratic funding. Even small contributions matter—invite your friends, family, and network to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://explorer.gitcoin.co/#/round/42161/867/100">support Unlock Protocol</a>! Together, we can achieve amazing results.</p></li><li><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://forum.devcon.org/t/dip-67-onchain-ticketing-for-everyone-for-devconnect-2025/6261?u=stellaachenbach"><strong>Devcon Forum Advocacy</strong></a><strong>:</strong> <br>We’re making waves on the Devcon Forum by advocating for decentralized ticketing tools at Devconconnect (November 2025 in Argentina). Let’s show the world what Unlock Protocol can do in event management! Please <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://forum.devcon.org/t/dip-67-onchain-ticketing-for-everyone-for-devconnect-2025/6261?u=stellaachenbach">comment on the thread</a> and help us push for protocol representation at Devconnect!</p></li><li><p><strong>Upcoming Community Spotlight:</strong> <br>Starting soon, we’ll pick up a content stream that used to be successful: Community Spotlights. First up will be our fabulous Marketing & Communications Steward, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/cecilia-contreras-castro/">Ceci Sakura</a>. We can’t wait to celebrate the amazing people who make this community so special—stay tuned!</p></li></ul><br><h2 id="h-finances-and-resources" class="text-3xl font-header">Finances & Resources</h2><ul><li><p><strong>ApeBonds Status:</strong> <br>blahkheart provided updates on ApeBonds and PR reviews, focusing on optimizing our resources. Thank you for keeping us on track! The proposal is now live onchain <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.tally.xyz/gov/unlock-protocol">here</a>. </p></li><li><p><strong>Ninja Promo Payments:</strong> <br>We’re still monitoring Ethereum price fluctuations before finalizing payments to Ninja Promo. A big shoutout to David for keeping a close eye on this—it’s all about making smart financial decisions for our DAO.</p></li><li><p><strong>Exploring Viable Business Cases:</strong> <br>David and I are leading efforts to identify sustainable business models that align with our values while ensuring long-term growth. This is an exciting step toward scaling Unlock Protocol while staying true to our mission.</p><br></li></ul><h2 id="h-marketing-and-communications" class="text-3xl font-header">Marketing & Communications</h2><ul><li><p><strong>Buyer Persona Proposal Finalization:</strong> <br>Kudos to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/tagcamila/">Soho</a> for putting the finishing touches on the updated version of the Buyer Persona proposal! This will help us better understand our users and create more impactful marketing strategies. Vote on it now via Snapshot <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://snapshot.box/#/s:unlock-dao.eth">here</a>.</p></li><li><p><strong>Content Strategy Completion:</strong> <br>I am currently finalizing our Social Media Content Strategy based on our weekly Marketing meeting discussions. Take a peek at the draft on Charmverse <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://app.charmverse.io/unlock-dao/social-media-content-strategy-18833363149069626">here</a>. A big shoutout also to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/jonathan-asti/">Jonathan</a> and Ceci for developing a social media coordination sheet for our cross-platform posting work. </p></li><li><p><strong>Social Media Takeovers:</strong> <br>Exciting news—our social media platforms are buzzing with new energy! Ceci is taking over X (formerly Twitter), Jonathan is rocking LinkedIn, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/wonderwomancode/">Wonderwomancode</a> is championing BlueSky, and I am exploring TikTok in collaboration with <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/architek1/">PostArchitekt</a>. Let’s show them some love as they spread the word about Unlock Protocol far and wide!</p><br></li></ul><h2 id="h-this-weeks-action-items" class="text-3xl font-header">This Week's Action Items</h2><p><strong>Here’s how you can get involved this week:</strong></p><ol><li><p>Vote on our active Snapshot (offchain) proposal(s) <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://snapshot.box/#/s:unlock-dao.eth">here</a>.</p></li><li><p>Vote on our active Tally (onchain) proposal(s) <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.tally.xyz/gov/unlock-protocol">here</a>.</p></li><li><p>Support Gitcoin GG23 by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://explorer.gitcoin.co/#/round/42161/867/100">donating</a> (even small amounts make a big difference!) and encouraging others to join in.</p></li><li><p>Share our social media posts and engage with campaigns across <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/UnlockProtocol">X</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/company/unlock-protocol-dao/">LinkedIn</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/unlock-protocol">Farcaster</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.youtube.com/@UnlockProtocol">YouTube</a>, and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.tiktok.com/@unlock.dao?_t=ZT-8sqNLXE6lfn&_r=1">TikTok</a>—let’s amplify our message together!</p></li></ol><br><p>As always, thank you for being an integral part of this journey. Your passion, creativity, and dedication fuel everything we do at Unlock Protocol. Whether you’re using the protocol, voting on proposals, or simply cheering us on from the sidelines, know that you’re making a difference in shaping a more open and decentralized future.</p><p>Let’s keep building together—one block at a time! <span data-name="purple_heart" class="emoji" data-type="emoji">💜</span></p><h2 id="h-stay-unlocked" class="text-3xl font-header">Stay Unlocked!</h2><p>Your Lead Steward</p><p>Stella</p><br>
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