diff --git a/.env.example b/.env.example
index b5bd7a161..353fa220d 100644
--- a/.env.example
+++ b/.env.example
@@ -8,10 +8,6 @@
 # SvelteKit Web App (`apps/web`)
 # =============================================================================
 
-# Google Analytics 4 Measurement ID (optional)
-# Get this from Google Analytics > Admin > Data Streams > Web Stream
-PUBLIC_GA4_MEASUREMENT_ID=
-
 # Supabase Configuration
 # For local development:
 #   - PUBLIC_SUPABASE_URL: http://127.0.0.1:54321
diff --git a/README.md b/README.md
index 404e2046e..19dbbda42 100644
--- a/README.md
+++ b/README.md
@@ -253,7 +253,6 @@ Set the following environment variables in your Vercel project settings:
 ```env
 PUBLIC_SUPABASE_URL=https://your-project.supabase.co
 PUBLIC_SUPABASE_ANON_KEY=your-anon-key
-PUBLIC_GA4_MEASUREMENT_ID=G-XXXXXXXXXX  # Optional
 ```
 
 #### Static Pages
diff --git a/apps/web/README.md b/apps/web/README.md
index 9dcec11a4..298dcaeab 100644
--- a/apps/web/README.md
+++ b/apps/web/README.md
@@ -86,7 +86,6 @@ Set these in your Vercel project settings:
 ```env
 PUBLIC_SUPABASE_URL=https://your-project.supabase.co
 PUBLIC_SUPABASE_ANON_KEY=your-anon-key
-PUBLIC_GA4_MEASUREMENT_ID=G-XXXXXXXXXX  # Optional
 ```
 
 See the [root README](../../README.md) for complete setup instructions.
diff --git a/apps/web/src/lib/components/pages/layout/GA4.svelte b/apps/web/src/lib/components/pages/layout/GA4.svelte
deleted file mode 100644
index 918a0ee6f..000000000
--- a/apps/web/src/lib/components/pages/layout/GA4.svelte
+++ /dev/null
@@ -1,45 +0,0 @@
-<script lang="ts" module>
-  declare global {
-    interface Window {
-      dataLayer: unknown[];
-    }
-  }
-</script>
-
-<script lang="ts">
-  import { onMount } from 'svelte';
-
-  import { page } from '$app/state';
-
-  let { measurementId }: { measurementId: string } = $props();
-
-  let pathName = page.url.pathname;
-
-  if (!measurementId) {
-    console.error('Google Analytics 4 Measurement ID is not provided.');
-  }
-
-  function gtag(...args: Parameters<typeof window.dataLayer.push>) {
-    window.dataLayer.push(args);
-  }
-
-  onMount(() => {
-    window.dataLayer = window.dataLayer ?? [];
-
-    gtag('js', new Date());
-    gtag('config', measurementId);
-  });
-
-  $effect(() => {
-    if (pathName === page.url.pathname) return;
-
-    gtag('config', measurementId, {
-      page_path: page.url.pathname,
-    });
-    pathName = page.url.pathname;
-  });
-</script>
-
-<svelte:head>
-  <script src={`https://www.googletagmanager.com/gtag/js?id=${measurementId}`} defer></script>
-</svelte:head>
diff --git a/apps/web/src/routes/+layout.svelte b/apps/web/src/routes/+layout.svelte
index 88979ed01..4daed292b 100644
--- a/apps/web/src/routes/+layout.svelte
+++ b/apps/web/src/routes/+layout.svelte
@@ -6,9 +6,7 @@
   import { onMount } from 'svelte';
 
   import { invalidate } from '$app/navigation';
-  import { PUBLIC_GA4_MEASUREMENT_ID } from '$env/static/public';
   import Footer from '$lib/components/pages/layout/Footer.svelte';
-  import GA4 from '$lib/components/pages/layout/GA4.svelte';
   import HeaderNavigation from '$lib/components/pages/layout/HeaderNavigation.svelte';
   import { supabaseStore, userStore } from '$lib/stores';
 
@@ -33,10 +31,6 @@
   });
 </script>
 
-{#if PUBLIC_GA4_MEASUREMENT_ID}
-  <GA4 measurementId={PUBLIC_GA4_MEASUREMENT_ID} />
-{/if}
-
 <ModeWatcher />
 <Toaster />