diff --git a/index.js b/index.js
index ff7eebb..b93fce7 100644
--- a/index.js
+++ b/index.js
@@ -5,21 +5,21 @@ var yamlParse = require('js-yaml').safeLoad
 var parse = require('remark-frontmatter/lib/parse')
 var matters = require('remark-frontmatter/lib/matters')
 
-module.exports = frontmatter
+module.exports = matter
 
 var matterParse = parse(matters('yaml')[0])[1]
 
-function frontmatter(file, options) {
+function matter(file, options) {
   var strip = (options || {}).strip
   var data = file.data
   var doc = String(file)
   var result = matterParse(mockEat, doc)
   var offset
 
-  data.frontmatter = {}
+  data.matter = {}
 
   if (result) {
-    data.frontmatter = yamlParse(result.value, {filename: file.path})
+    data.matter = yamlParse(result.value, {filename: file.path})
 
     if (strip) {
       offset = result.length
diff --git a/package.json b/package.json
index 2ed547f..7546989 100644
--- a/package.json
+++ b/package.json
@@ -1,17 +1,18 @@
 {
-  "name": "vfile-frontmatter",
+  "name": "vfile-matter",
   "version": "0.0.0",
-  "description": "Parse the YAML frontmatter in a vfile",
+  "description": "Parse the YAML front matter in a vfile",
   "license": "MIT",
   "keywords": [
     "virtual",
     "file",
     "vfile",
     "frontmatter",
+    "matter",
     "yaml"
   ],
-  "repository": "vfile/vfile-frontmatter",
-  "bugs": "https://github.com/vfile/vfile-frontmatter/issues",
+  "repository": "vfile/vfile-matter",
+  "bugs": "https://github.com/vfile/vfile-matter/issues",
   "funding": {
     "type": "opencollective",
     "url": "https://opencollective.com/unified"
diff --git a/readme.md b/readme.md
index fb2049f..db84839 100644
--- a/readme.md
+++ b/readme.md
@@ -1,4 +1,4 @@
-# vfile-frontmatter
+# vfile-matter
 
 [![Build][build-badge]][build]
 [![Coverage][coverage-badge]][coverage]
@@ -8,14 +8,14 @@
 [![Backers][backers-badge]][collective]
 [![Chat][chat-badge]][chat]
 
-Parse the YAML frontmatter in a [`vfile`][vfile].
+Parse the YAML front matter in a [`vfile`][vfile].
 
 ## Install
 
 [npm][]:
 
 ```sh
-npm install vfile-frontmatter
+npm install vfile-matter
 ```
 
 ## Use
@@ -33,11 +33,11 @@ And our script, `example.js`, looks like so:
 
 ```js
 var vfile = require('to-vfile')
-var frontmatter = require('vfile-frontmatter')
+var matter = require('vfile-matter')
 
 var file = vfile.readSync('example.html')
 
-frontmatter(file, {strip: true})
+matter(file, {strip: true})
 
 console.log(file.data)
 console.log(String(file))
@@ -46,7 +46,7 @@ console.log(String(file))
 Now, running our script (`node example`) yields:
 
 ```js
-{ frontmatter: { title: 'Hello, world!' } }
+{ matter: { title: 'Hello, world!' } }
 ```
 
 ```html
@@ -55,20 +55,20 @@ Now, running our script (`node example`) yields:
 
 ## API
 
-### `frontmatter(file[, options])`
+### `matter(file[, options])`
 
-Parse the YAML frontmatter in a [`vfile`][vfile], and add it as
-`file.data.frontmatter`.
+Parse the YAML front matter in a [`vfile`][vfile], and add it as
+`file.data.matter`.
 
-If no frontmatter is found in the file, nothing happens, except that
-`file.data.frontmatter` is set to an empty object (`{}`).
+If no matter is found in the file, nothing happens, except that
+`file.data.matter` is set to an empty object (`{}`).
 
 ###### Parameters
 
 *   `file` ([`VFile`][vfile])
     — Virtual file
 *   `options.strip` (`boolean`, default: `false`)
-    — Remove the YAML frontmatter from the file
+    — Remove the YAML front matter from the file
 
 ###### Returns
 
@@ -90,21 +90,21 @@ abide by its terms.
 
 <!-- Definitions -->
 
-[build-badge]: https://img.shields.io/travis/vfile/vfile-frontmatter.svg
+[build-badge]: https://img.shields.io/travis/vfile/vfile-matter.svg
 
-[build]: https://travis-ci.org/vfile/vfile-frontmatter
+[build]: https://travis-ci.org/vfile/vfile-matter
 
-[coverage-badge]: https://img.shields.io/codecov/c/github/vfile/vfile-frontmatter.svg
+[coverage-badge]: https://img.shields.io/codecov/c/github/vfile/vfile-matter.svg
 
-[coverage]: https://codecov.io/github/vfile/vfile-frontmatter
+[coverage]: https://codecov.io/github/vfile/vfile-matter
 
-[downloads-badge]: https://img.shields.io/npm/dm/vfile-frontmatter.svg
+[downloads-badge]: https://img.shields.io/npm/dm/vfile-matter.svg
 
-[downloads]: https://www.npmjs.com/package/vfile-frontmatter
+[downloads]: https://www.npmjs.com/package/vfile-matter
 
-[size-badge]: https://img.shields.io/bundlephobia/minzip/vfile-frontmatter.svg
+[size-badge]: https://img.shields.io/bundlephobia/minzip/vfile-matter.svg
 
-[size]: https://bundlephobia.com/result?p=vfile-frontmatter
+[size]: https://bundlephobia.com/result?p=vfile-matter
 
 [sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
 
diff --git a/test.js b/test.js
index fd5a540..6f86ddf 100644
--- a/test.js
+++ b/test.js
@@ -3,39 +3,39 @@
 var test = require('tape')
 var buffer = require('is-buffer')
 var vfile = require('to-vfile')
-var frontmatter = require('.')
+var matter = require('.')
 
-var matter = '---\nkey: value\nlist:\n  - 1\n  - 2\n---'
+var yaml = '---\nkey: value\nlist:\n  - 1\n  - 2\n---'
 var doc = 'Here is a document\nMore of the document\nOther lines\n'
-var both = matter + '\n' + doc
+var both = yaml + '\n' + doc
 
-test('vfile-frontmatter', function(t) {
+test('vfile-matter', function(t) {
   var file = vfile({contents: both})
 
-  t.equal(frontmatter(file), file, 'should return the given file')
+  t.equal(matter(file), file, 'should return the given file')
 
   t.deepEqual(
     file.data,
-    {frontmatter: {key: 'value', list: [1, 2]}},
+    {matter: {key: 'value', list: [1, 2]}},
     'should add data'
   )
 
-  file = frontmatter(vfile({contents: doc}))
-  t.deepEqual(file.data, {frontmatter: {}}, 'should support no frontmatter')
+  file = matter(vfile({contents: doc}))
+  t.deepEqual(file.data, {matter: {}}, 'should support no matter')
 
-  file = frontmatter(vfile({contents: both}), {strip: true})
-  t.deepEqual(String(file), doc, 'should strip frontmatter')
+  file = matter(vfile({contents: both}), {strip: true})
+  t.deepEqual(String(file), doc, 'should strip matter')
 
-  file = frontmatter(vfile({contents: matter}), {strip: true})
-  t.deepEqual(String(file), '', 'should strip frontmatter completely')
+  file = matter(vfile({contents: yaml}), {strip: true})
+  t.deepEqual(String(file), '', 'should strip matter completely')
 
-  file = frontmatter(vfile({contents: doc}), {strip: true})
-  t.deepEqual(String(file), doc, 'should support no frontmatter w/ strip')
+  file = matter(vfile({contents: doc}), {strip: true})
+  t.deepEqual(String(file), doc, 'should support no matter w/ strip')
 
-  file = frontmatter(vfile({contents: Buffer.from(both)}), {strip: true})
+  file = matter(vfile({contents: Buffer.from(both)}), {strip: true})
   t.ok(buffer(file.contents), 'should supporting buffers')
 
-  file = frontmatter(vfile(), {strip: true})
+  file = matter(vfile(), {strip: true})
   t.ok(file.contents === undefined, 'should supporting empties')
 
   t.end()