use carvel tooling

[vchrisb]

I would like to suggest to use the https://carvel.dev/ tooling to deploy the device driver instead of the Makefile.
Carvel tools allow templating, image relocation, build image, ... and is the preferred way in the VMware Kubernetes ecosystem.
Have a look at the deployment of TKG extensions https://docs.vmware.com/en/VMware-Tanzu-Kubernetes-Grid/1.3/vmware-tanzu-kubernetes-grid-13/GUID-extensions-index.html#preparing-to-deploy-the-extensions-1