diff --git a/README.md b/README.md
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@@ -181,6 +181,7 @@ Please see [CONTRIBUTING](https://github.com/vsouza/awesome-ios/blob/master/.git
 - [Bugsnag](https://www.bugsnag.com/platforms/ios-crash-reporting) - Error tracking with a free tier. Error reports include data on device, release, user, and allows arbitrary data.
 - [Countly](https://count.ly) - Open source, mobile & web analytics, crash reports and push notifications platform for iOS & Android.
 - [devtodev](https://www.devtodev.com/) - Comprehensive analytics service that improves your project and saves time for product development.
+- [Embrace](http://embrace.io) - Mobile observability, built on OpenTelemetry, to provide user-focused, reliable apps.
 - [Emerge Tools](https://www.emergetools.com) - Prevent app size & performance regressions on every pull request, get automated insights on how to improve.
 - [Instabug](https://instabug.com) - In-app feedback, Bug and Crash reporting, Fix Bugs Faster through user-steps, video recordings, screen annotation, network requests logging.
 - [Matomo](https://github.com/matomo-org/matomo-sdk-ios) - The MatomoTracker is an iOS, tvOS and macOS SDK for sending app analytics to a Matomo server.