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OKRs

Objective 2025 - €1M in revenue

O1: Empower artists to sell their online classes, reaching €90K in revenue.

  • KR1: Onboard and actively engage 10 dance instructors to offer pre-recorded class content

O2: Become the go-to platform for event organizers by generating €831K in service revenue.

  • KR1: Onboard 500 festival organizers to manage their events
  • KR2: Attract 300 party organizers to list their regular events
  • KR3: Enable 500 course providers to manage their programs
  • KR4: Partner with 500 workshop/bootcamp organizers
  • KR5: Support 100 instructors in running online Zoom classes

O3: Empower artists to grow their audience and income, reaching €221K in service revenue.

  • KR1: Onboard and actively engage 200 dance instructors on the platform
  • KR2: Attract 200 DJs to list and manage their services
  • KR3: Bring 100 music bands, musicians, and singers to showcase their work
  • KR4: Engage 100 choreographers to offer their services
  • KR5: Partner with 100 videographers to provide content creation services

O4: Streamline venue management and bookings to achieve €25K in service revenue.

  • KR1: Partner with 200 dance studios to manage their venue bookings

Objectives 2025 Q1

O1: Launch WeDance v4

  • KR1: Data migrated from v3
  • KR2: Successful design sprint user testing for navigation and city calendar (dancers)

O2: Online Classes

  • KR1: Yarima Online Course is launched by end of February 2025
  • KR2: Successful design sprint user testing for online classes (providers/artists)
  • KR3: Successful design sprint user testing for online classes (consumers/dancers)

O3: Pinakothek Booking

  • KR1: Successful design sprint user testing for Pinakothek Booking (organizers)
  • KR2: Voting for Pinakothek Booking Policy is posted by end of February 2025
  • KR3: Pinakothek Booking is launched by end of March, 2025

O4: Grow community

  • KR1: Google Reviews Collection (Anja, Eneris, Yarima, Amado, Salsea)
  • KR2: Munich Salsa Calendar campaign is launched by end of January 2025 (newsletter, telegram, instagram)
  • KR3: 10 videos of salsa cubana dancers from different cities
  • KR4: 10 videos of different dance styles in Munich

Challenges

  • How can we effectively build a strong network of users and partners over time?
  • How can we stand out among competing platforms and social media groups vying for users' attention?
  • What challenges might arise in developing and maintaining a robust platform with various features?
  • How can we secure funding and manage cash flow effectively?
  • What legal and regulatory challenges should we anticipate, especially when expanding internationally?

Next Actions

  • Alex: create UX to buy tickets
  • Alex: create UX to buy online classes
  • Alex: create UX to book an artist
  • Alex: create UX to book a venue
  • Alex: create UX to edit profile
  • Alex: create UX to create a post
  • Alex: create UX to create an event
  • Alex: create UX to search, find "MontunoClub"
  • Alex: Yarima's course
  • Alex: Eneris zoom classes
  • Alex: Javier - book dj, dj class
  • Alex: Dora - book piano lesson, musician workshop, book singer, book as musician
  • Alex: City homepage - similar to homepage with overview and features
  • Alex: For logged in users hide heros
  • Alex: profile menu (after signed in)
  • Alex: notifications
  • Alex: settings
  • Alex: Implement authentication system
  • Egor: schema and mocks reorganization
  • Egor: Set up tRPC API
  • Egor: schema.org standardization

Review Process

Following S3 principles:

  1. Weekly Check-ins

    • Quick metrics review
    • Blocker resolution
    • Cross-circle coordination
  2. Monthly Reviews

    • Detailed progress assessment
    • Strategy alignment check
    • Resource allocation review
  3. Quarterly Planning

    • OKR setting and adjustment
    • Circle retrospectives
    • Strategic planning
  4. Success Criteria

    • Clear measurement methods
    • Regular data collection
    • Transparent reporting
    • Collective evaluation

Adjustments

OKRs can be adjusted through:

  1. Proposal by any circle member
  2. Discussion in circle meeting
  3. Consent-based decision making
  4. Documentation of changes

These OKRs follow S3 principles and align with our Organization Canvas.