From 09c61f24e3b134fe042f382890abbe2e1967fa52 Mon Sep 17 00:00:00 2001 From: Shunsuke KITADA Date: Tue, 28 May 2019 11:52:43 +0900 Subject: [PATCH] Add a paper about CVR prediction (KDD2019) --- README.md | 1 + 1 file changed, 1 insertion(+) diff --git a/README.md b/README.md index 6b3339a..ff5d438 100644 --- a/README.md +++ b/README.md @@ -26,6 +26,7 @@ If you find a paper about RTB techniques or review which is not listed here, ple ## Demand-Side Platform (DSP) Techniques ### CTR/CVR Estimation +* [Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creatives](https://arxiv.org/pdf/1905.07289.pdf) by Shunsuke Kitada, Hitoshi Iyatomi and Yoshifumi Seki. KDD 2019. * [A Nonparametric Delayed Feedback Model for Conversion Rate Prediction](https://arxiv.org/pdf/1802.00255.pdf) by Yuya Yoshikawa and Yusaku Imai. ArXiv 2018. * [Robust Factorization Machines for User Response Prediction](http://wnzhang.net/share/rtb-papers/rfm-www.pdf) by Surabhi Punjabi and Priyanka Bhatt. WWW 2018. * [Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising](http://wnzhang.net/share/rtb-papers/fwfm-www.pdf) by Junwei Pan et al. WWW 2018.