diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/BlazeRepository.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/BlazeRepository.kt
index 464a03e9baec..fbb172aa71d8 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/BlazeRepository.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/BlazeRepository.kt
@@ -149,7 +149,7 @@ class BlazeRepository @Inject constructor(
 
     suspend fun fetchAdSuggestions(productId: Long): Result<List<AiSuggestionForAd>> {
         fun List<BlazeAdSuggestion>.mapToUiModel(): List<AiSuggestionForAd> {
-            return map { AiSuggestionForAd(it.tagLine, it.description) }
+            return map { AiSuggestionForAd(it.tagLine, it.description, it.ctaText) }
         }
 
         val result = blazeCampaignsStore.fetchBlazeAdSuggestions(selectedSite.get(), productId)
@@ -194,7 +194,8 @@ class BlazeRepository @Inject constructor(
                 targetUrl = product.permalink,
                 parameters = emptyMap()
             ),
-            objectiveId = appPrefsWrapper.blazeCampaignSelectedObjective
+            objectiveId = appPrefsWrapper.blazeCampaignSelectedObjective,
+            ctaText = ""
         )
     }
 
@@ -273,6 +274,7 @@ class BlazeRepository @Inject constructor(
         )
     }
 
+    @Suppress("LongMethod")
     suspend fun createCampaign(
         campaignDetails: CampaignDetails,
         paymentMethodId: String
@@ -297,6 +299,7 @@ class BlazeRepository @Inject constructor(
                 targetResourceId = campaignDetails.productId,
                 tagLine = campaignDetails.tagLine,
                 description = campaignDetails.description,
+                ctaText = campaignDetails.ctaText,
                 startDate = campaignDetails.budget.startDate,
                 endDate = campaignDetails.budget.endDate,
                 budget = BlazeCampaignCreationRequestBudget(
@@ -394,6 +397,7 @@ class BlazeRepository @Inject constructor(
         val productId: Long,
         val tagLine: String,
         val description: String,
+        val ctaText: String,
         val campaignImage: BlazeCampaignImage,
         val budget: Budget,
         val targetingParameters: TargetingParameters,
@@ -446,6 +450,7 @@ class BlazeRepository @Inject constructor(
     data class AiSuggestionForAd(
         val tagLine: String,
         val description: String,
+        val ctaText: String
     ) : Parcelable
 
     @Parcelize
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdScreen.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdScreen.kt
index f880be2d77ad..cd396ece16ab 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdScreen.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdScreen.kt
@@ -71,7 +71,8 @@ fun BlazeCampaignCreationPreviewScreen(viewModel: BlazeCampaignCreationEditAdVie
             onMediaPickerDialogDismissed = viewModel::onMediaPickerDialogDismissed,
             onProductImagesRequested = viewModel::onProductImagesRequested,
             onMediaLibraryRequested = viewModel::onMediaLibraryRequested,
-            onSaveTapped = viewModel::onSaveTapped
+            onSaveTapped = viewModel::onSaveTapped,
+            onCtaTextChanged = viewModel::onCtaTextChanged
         )
     }
 }
@@ -88,7 +89,8 @@ private fun BlazeCampaignCreationEditAdScreen(
     onMediaPickerDialogDismissed: () -> Unit,
     onProductImagesRequested: () -> Unit,
     onMediaLibraryRequested: (DataSource) -> Unit,
-    onSaveTapped: () -> Unit
+    onSaveTapped: () -> Unit,
+    onCtaTextChanged: (String) -> Unit
 ) {
     if (viewState.isMediaPickerDialogVisible) {
         MediaPickerDialog(
@@ -123,7 +125,8 @@ private fun BlazeCampaignCreationEditAdScreen(
                 onDescriptionChanged,
                 onChangeImageTapped,
                 onPreviousSuggestionTapped,
-                onNextSuggestionTapped
+                onNextSuggestionTapped,
+                onCtaTextChanged
             )
         }
     }
@@ -137,6 +140,7 @@ fun CampaignEditAdContent(
     onChangeImageTapped: () -> Unit,
     onPreviousSuggestionTapped: () -> Unit,
     onNextSuggestionTapped: () -> Unit,
+    onCtaTextChanged: (String) -> Unit
 ) {
     Column(
         modifier = Modifier
@@ -156,7 +160,8 @@ fun CampaignEditAdContent(
             onTagLineChanged = onTagLineChanged,
             onDescriptionChanged = onDescriptionChanged,
             onPreviousSuggestionTapped = onPreviousSuggestionTapped,
-            onNextSuggestionTapped = onNextSuggestionTapped
+            onNextSuggestionTapped = onNextSuggestionTapped,
+            onCtaTextChanged = onCtaTextChanged
         )
     }
 }
@@ -167,7 +172,8 @@ private fun AdDataSection(
     onTagLineChanged: (String) -> Unit,
     onDescriptionChanged: (String) -> Unit,
     onPreviousSuggestionTapped: () -> Unit,
-    onNextSuggestionTapped: () -> Unit
+    onNextSuggestionTapped: () -> Unit,
+    onCtaTextChanged: (String) -> Unit
 ) {
     Column(
         modifier = Modifier
@@ -175,62 +181,16 @@ private fun AdDataSection(
             .fillMaxWidth(),
         horizontalAlignment = Alignment.CenterHorizontally
     ) {
-        Box {
-            WCOutlinedTextField(
-                value = viewState.tagLine,
-                onValueChange = onTagLineChanged,
-                label = stringResource(id = string.blaze_campaign_edit_ad_change_tagline_title),
-                singleLine = true,
-                keyboardOptions = KeyboardOptions(imeAction = ImeAction.Next)
-            )
-
-            CornerCharacterWarning(
-                charsLeft = viewState.taglineCharactersRemaining,
-                modifier = Modifier.align(Alignment.TopEnd)
-            )
-        }
-
-        Text(
-            text = stringResource(
-                id = string.blaze_campaign_edit_ad_characters_remaining,
-                viewState.taglineCharactersRemaining
-            ),
-            style = MaterialTheme.typography.caption,
-            color = colorResource(id = color.color_on_surface_disabled),
-            modifier = Modifier
-                .padding(top = dimensionResource(id = dimen.minor_100))
-                .fillMaxWidth()
+        TaglineInputText(viewState, onTagLineChanged)
+        DescriptionInputText(
+            viewState,
+            onDescriptionChanged,
+            modifier = Modifier.padding(top = dimensionResource(id = dimen.major_150))
         )
-
-        Box(
-            modifier = Modifier
-                .padding(top = dimensionResource(id = dimen.major_150))
-        ) {
-            WCOutlinedTextField(
-                value = viewState.description,
-                onValueChange = onDescriptionChanged,
-                label = stringResource(id = string.blaze_campaign_edit_ad_change_description_title),
-                maxLines = 3,
-                minLines = 3,
-                keyboardOptions = KeyboardOptions(imeAction = ImeAction.Next)
-            )
-
-            CornerCharacterWarning(
-                charsLeft = viewState.descriptionCharactersRemaining,
-                modifier = Modifier.align(Alignment.TopEnd)
-            )
-        }
-
-        Text(
-            text = stringResource(
-                id = string.blaze_campaign_edit_ad_characters_remaining,
-                viewState.descriptionCharactersRemaining
-            ),
-            style = MaterialTheme.typography.caption,
-            color = colorResource(id = color.color_on_surface_disabled),
-            modifier = Modifier
-                .padding(top = dimensionResource(id = dimen.minor_100))
-                .fillMaxWidth()
+        CallToActionInputText(
+            viewState,
+            onCtaTextChanged,
+            modifier = Modifier.padding(top = dimensionResource(id = dimen.major_150))
         )
 
         if (viewState.suggestions.size > 1) {
@@ -271,6 +231,97 @@ private fun AdDataSection(
     }
 }
 
+@Composable
+private fun DescriptionInputText(
+    viewState: ViewState,
+    onDescriptionChanged: (String) -> Unit,
+    modifier: Modifier = Modifier
+) {
+    val isError = viewState.description.isEmpty()
+    Box(modifier = modifier) {
+        WCOutlinedTextField(
+            value = viewState.description,
+            onValueChange = onDescriptionChanged,
+            label = stringResource(id = string.blaze_campaign_edit_ad_change_description_title),
+            maxLines = 3,
+            minLines = 3,
+            keyboardOptions = KeyboardOptions(imeAction = ImeAction.Next),
+            helperText = when {
+                isError -> stringResource(id = string.blaze_campaign_edit_ad_change_description_empty_error)
+                else ->
+                    stringResource(
+                        id = string.blaze_campaign_edit_ad_characters_remaining,
+                        viewState.descriptionCharactersRemaining
+                    )
+            },
+            isError = isError
+        )
+
+        CornerCharacterWarning(
+            charsLeft = viewState.descriptionCharactersRemaining,
+            modifier = Modifier.align(Alignment.TopEnd)
+        )
+    }
+}
+
+@Composable
+private fun TaglineInputText(
+    viewState: ViewState,
+    onTagLineChanged: (String) -> Unit,
+    modifier: Modifier = Modifier
+) {
+    val isError = viewState.tagLine.isEmpty()
+    Box(modifier = modifier) {
+        WCOutlinedTextField(
+            value = viewState.tagLine,
+            onValueChange = onTagLineChanged,
+            label = stringResource(id = string.blaze_campaign_edit_ad_change_tagline_title),
+            singleLine = true,
+            keyboardOptions = KeyboardOptions(imeAction = ImeAction.Next),
+            helperText = when {
+                isError -> stringResource(id = string.blaze_campaign_edit_ad_change_tagline_empty_error)
+                else ->
+                    stringResource(
+                        id = string.blaze_campaign_edit_ad_characters_remaining,
+                        viewState.taglineCharactersRemaining
+                    )
+            },
+            isError = isError
+        )
+
+        CornerCharacterWarning(
+            charsLeft = viewState.taglineCharactersRemaining,
+            modifier = Modifier.align(Alignment.TopEnd)
+        )
+    }
+}
+
+@Composable
+private fun CallToActionInputText(
+    viewState: ViewState,
+    onCtaTextChanged: (String) -> Unit,
+    modifier: Modifier = Modifier
+) {
+    Box(modifier = modifier) {
+        WCOutlinedTextField(
+            value = viewState.ctaText,
+            onValueChange = onCtaTextChanged,
+            label = stringResource(id = string.blaze_campaign_edit_ad_change_cta_text_title),
+            singleLine = true,
+            keyboardOptions = KeyboardOptions(imeAction = ImeAction.Next),
+            helperText = stringResource(
+                id = string.blaze_campaign_edit_ad_characters_remaining,
+                viewState.ctaTextCharactersRemaining
+            ),
+        )
+
+        CornerCharacterWarning(
+            charsLeft = viewState.ctaTextCharactersRemaining,
+            modifier = Modifier.align(Alignment.TopEnd)
+        )
+    }
+}
+
 @Composable
 private fun CornerCharacterWarning(charsLeft: Int, modifier: Modifier = Modifier) {
     if (charsLeft < 10) {
@@ -380,7 +431,8 @@ fun PreviewCampaignEditAdContent() {
             onDescriptionChanged = { },
             onChangeImageTapped = { },
             onPreviousSuggestionTapped = { },
-            onNextSuggestionTapped = { }
+            onNextSuggestionTapped = { },
+            onCtaTextChanged = { },
         )
     }
 }
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdViewModel.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdViewModel.kt
index ca7fcfe6396f..46b05d7d3a8e 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdViewModel.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/ad/BlazeCampaignCreationEditAdViewModel.kt
@@ -33,6 +33,7 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
     companion object {
         private const val TAGLINE_MAX_LENGTH = 32
         private const val DESCRIPTION_MAX_LENGTH = 140
+        private const val CTA_TEST_MAX_LENGTH = 26
     }
 
     private val navArgs: BlazeCampaignCreationEditAdFragmentArgs by savedStateHandle.navArgs()
@@ -49,7 +50,7 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
 
     private fun loadSuggestions() {
         viewModelScope.launch {
-            val passedDetails = AiSuggestionForAd(navArgs.tagline, navArgs.description)
+            val passedDetails = AiSuggestionForAd(navArgs.tagline, navArgs.description, navArgs.ctaText)
             val suggestions = navArgs.aiSuggestionsForAd.toList()
             _viewState.update {
                 it.copy(
@@ -83,7 +84,8 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
                 EditAdResult(
                     tagline = _viewState.value.tagLine,
                     description = _viewState.value.description,
-                    campaignImage = _viewState.value.adImage
+                    campaignImage = _viewState.value.adImage,
+                    ctaText = _viewState.value.ctaText
                 )
             )
         )
@@ -107,11 +109,23 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
     }
 
     fun onTagLineChanged(tagLine: String) {
-        updateSuggestion(AiSuggestionForAd(tagLine.take(TAGLINE_MAX_LENGTH), _viewState.value.description))
+        updateSuggestion(
+            AiSuggestionForAd(
+                tagLine.take(TAGLINE_MAX_LENGTH),
+                _viewState.value.description,
+                _viewState.value.ctaText
+            )
+        )
     }
 
     fun onDescriptionChanged(description: String) {
-        updateSuggestion(AiSuggestionForAd(_viewState.value.tagLine, description.take(DESCRIPTION_MAX_LENGTH)))
+        updateSuggestion(
+            AiSuggestionForAd(
+                _viewState.value.tagLine,
+                description.take(DESCRIPTION_MAX_LENGTH),
+                _viewState.value.ctaText
+            )
+        )
     }
 
     fun onLocalImageSelected(uri: String) {
@@ -175,6 +189,16 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
         setMediaPickerDialogVisibility(false)
     }
 
+    fun onCtaTextChanged(ctaText: String) {
+        updateSuggestion(
+            AiSuggestionForAd(
+                _viewState.value.tagLine,
+                _viewState.value.description,
+                ctaText.take(CTA_TEST_MAX_LENGTH)
+            )
+        )
+    }
+
     data class ShowMediaLibrary(val source: MediaPickerSetup.DataSource) : Event()
     data class ShowProductImagePicker(val productId: Long) : Event()
 
@@ -189,10 +213,14 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
             get() = suggestions.getOrNull(suggestionIndex)?.tagLine ?: ""
         val description: String
             get() = suggestions.getOrNull(suggestionIndex)?.description ?: ""
+        val ctaText: String
+            get() = suggestions.getOrNull(suggestionIndex)?.ctaText ?: ""
         val taglineCharactersRemaining: Int
             get() = TAGLINE_MAX_LENGTH - (suggestions.getOrNull(suggestionIndex)?.tagLine?.length ?: 0)
         val descriptionCharactersRemaining: Int
             get() = DESCRIPTION_MAX_LENGTH - (suggestions.getOrNull(suggestionIndex)?.description?.length ?: 0)
+        val ctaTextCharactersRemaining: Int
+            get() = CTA_TEST_MAX_LENGTH - (suggestions.getOrNull(suggestionIndex)?.ctaText?.length ?: 0)
         val isPreviousSuggestionButtonEnabled: Boolean
             get() = suggestionIndex > 0
         val isNextSuggestionButtonEnabled: Boolean
@@ -203,6 +231,7 @@ class BlazeCampaignCreationEditAdViewModel @Inject constructor(
     data class EditAdResult(
         val tagline: String,
         val description: String,
-        val campaignImage: BlazeRepository.BlazeCampaignImage
+        val campaignImage: BlazeRepository.BlazeCampaignImage,
+        val ctaText: String
     ) : Parcelable
 }
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewFragment.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewFragment.kt
index 29b55aad0717..e806d405725b 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewFragment.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewFragment.kt
@@ -75,6 +75,7 @@ class BlazeCampaignCreationPreviewFragment : BaseFragment() {
                             productId = event.productId,
                             tagline = event.tagLine,
                             description = event.description,
+                            ctaText = event.ctaText,
                             adImage = event.campaignImage,
                             aiSuggestionsForAd = event.aiSuggestions.toTypedArray()
                         )
@@ -120,7 +121,7 @@ class BlazeCampaignCreationPreviewFragment : BaseFragment() {
 
     private fun handleResults() {
         handleResult<EditAdResult>(BlazeCampaignCreationEditAdFragment.EDIT_AD_RESULT) {
-            viewModel.onAdUpdated(it.tagline, it.description, it.campaignImage)
+            viewModel.onAdUpdated(it)
         }
         handleResult<ObjectiveResult>(BlazeCampaignObjectiveFragment.BLAZE_OBJECTIVE_SELECTION_RESULT) {
             viewModel.onObjectiveUpdated(it.objectiveId)
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewScreen.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewScreen.kt
index 217ae3f7218d..38a9bcf7f721 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewScreen.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewScreen.kt
@@ -6,6 +6,7 @@ import androidx.compose.foundation.border
 import androidx.compose.foundation.clickable
 import androidx.compose.foundation.isSystemInDarkTheme
 import androidx.compose.foundation.layout.Arrangement
+import androidx.compose.foundation.layout.Box
 import androidx.compose.foundation.layout.Column
 import androidx.compose.foundation.layout.Row
 import androidx.compose.foundation.layout.Spacer
@@ -27,6 +28,7 @@ import androidx.compose.material.Scaffold
 import androidx.compose.material.Text
 import androidx.compose.material.icons.Icons
 import androidx.compose.material.icons.automirrored.filled.ArrowBack
+import androidx.compose.material.icons.automirrored.filled.ArrowForwardIos
 import androidx.compose.runtime.Composable
 import androidx.compose.runtime.livedata.observeAsState
 import androidx.compose.ui.Alignment
@@ -193,7 +195,7 @@ fun AdDetailsHeader(
     onEditAdClicked: () -> Unit,
     modifier: Modifier = Modifier,
 ) {
-    CampaignHeader(
+    AdPreview(
         adDetails = adDetails,
         onEditAdClicked = onEditAdClicked,
         modifier = modifier
@@ -205,7 +207,7 @@ fun AdDetailsHeader(
 }
 
 @Composable
-fun CampaignHeader(
+fun AdPreview(
     adDetails: AdDetails,
     onEditAdClicked: () -> Unit,
     modifier: Modifier = Modifier
@@ -263,13 +265,21 @@ fun CampaignHeader(
                         style = MaterialTheme.typography.subtitle1,
                         fontWeight = FontWeight.Bold,
                     )
+                    if (adDetails.ctaText.isEmpty()) {
+                        DefaultBlazeButton(
+                            modifier = Modifier
+                                .padding(start = 16.dp)
+                                .align(Alignment.Top)
+                        )
+                    }
+                }
+                if (adDetails.ctaText.isNotEmpty()) {
                     WCColoredButton(
-                        text = stringResource(id = R.string.blaze_campaign_preview_shop_now_button),
-                        modifier = Modifier
-                            .padding(start = 16.dp),
+                        modifier = Modifier.padding(top = 8.dp),
+                        text = adDetails.ctaText,
                         colors = ButtonDefaults.buttonColors(
-                            contentColor = colorResource(id = R.color.color_on_secondary),
-                            backgroundColor = colorResource(id = R.color.blaze_campaign_preview_shop_now_button),
+                            contentColor = colorResource(id = R.color.color_on_primary_surface),
+                            backgroundColor = colorResource(id = R.color.blaze_ad_cta_background),
                         ),
                         onClick = { /*TODO*/ },
                     )
@@ -365,6 +375,26 @@ private fun CampaignPropertyGroupItem(
     }
 }
 
+@Composable
+private fun DefaultBlazeButton(modifier: Modifier = Modifier) {
+    Box(
+        modifier = modifier
+            .size(40.dp)
+            .clip(RoundedCornerShape(20.dp))
+            .background(color = colorResource(id = R.color.blaze_ad_cta_background))
+    ) {
+        Icon(
+            imageVector = Icons.AutoMirrored.Filled.ArrowForwardIos,
+            contentDescription = null,
+            tint = colorResource(id = R.color.color_on_primary_surface),
+            modifier = Modifier
+                .align(Alignment.Center)
+                .size(32.dp)
+                .padding(6.dp)
+        )
+    }
+}
+
 @Composable
 private fun CampaignPropertyItem(
     item: CampaignDetailItemUi,
@@ -418,6 +448,7 @@ fun CampaignScreenPreview() {
                 productId = 123,
                 description = "Get the latest white t-shirts",
                 tagLine = "From 45.00 USD",
+                ctaText = "Shop Now",
                 campaignImageUrl = "https://rb.gy/gmjuwb",
                 isContentSuggestedByAi = true
             ),
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModel.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModel.kt
index 06fa151ac0c7..e2fc24307b68 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModel.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModel.kt
@@ -19,6 +19,7 @@ import com.woocommerce.android.ui.blaze.BlazeRepository.AiSuggestionForAd
 import com.woocommerce.android.ui.blaze.BlazeRepository.CampaignDetails
 import com.woocommerce.android.ui.blaze.BlazeRepository.Objective
 import com.woocommerce.android.ui.blaze.Location
+import com.woocommerce.android.ui.blaze.creation.ad.BlazeCampaignCreationEditAdViewModel.EditAdResult
 import com.woocommerce.android.ui.blaze.creation.targets.BlazeTargetType
 import com.woocommerce.android.ui.blaze.creation.targets.BlazeTargetType.DEVICE
 import com.woocommerce.android.ui.blaze.creation.targets.BlazeTargetType.INTEREST
@@ -76,6 +77,7 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
                     productId = navArgs.productId,
                     description = campaignDetails.description,
                     tagLine = campaignDetails.tagLine,
+                    ctaText = campaignDetails.ctaText,
                     campaignImageUrl = campaignDetails.campaignImage.uri,
                     isContentSuggestedByAi = isAdContentGeneratedByAi(campaignDetails)
                 )
@@ -109,6 +111,7 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
                     productId = navArgs.productId,
                     tagLine = it.tagLine,
                     description = it.description,
+                    ctaText = it.ctaText,
                     campaignImage = it.campaignImage,
                     aiSuggestions = aiSuggestions
                 )
@@ -116,12 +119,13 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
         }
     }
 
-    fun onAdUpdated(tagline: String, description: String, campaignImage: BlazeRepository.BlazeCampaignImage) {
+    fun onAdUpdated(updatedAd: EditAdResult) {
         campaignDetails.update {
             it?.copy(
-                tagLine = tagline,
-                description = description,
-                campaignImage = campaignImage
+                tagLine = updatedAd.tagline,
+                description = updatedAd.description,
+                campaignImage = updatedAd.campaignImage,
+                ctaText = updatedAd.ctaText
             )
         }
     }
@@ -242,7 +246,8 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
     private fun isAdContentGeneratedByAi(campaignDetails: CampaignDetails?): Boolean =
         aiSuggestions.any {
             it.tagLine == campaignDetails?.tagLine &&
-                it.description == campaignDetails.description
+                it.description == campaignDetails.description &&
+                it.ctaText == campaignDetails.ctaText
         }
 
     private fun loadData() {
@@ -263,6 +268,7 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
                             it?.copy(
                                 tagLine = suggestions.firstOrNull()?.tagLine.orEmpty(),
                                 description = suggestions.firstOrNull()?.description.orEmpty(),
+                                ctaText = suggestions.firstOrNull()?.ctaText.orEmpty()
                             )
                         }
                     },
@@ -413,6 +419,7 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
             val productId: Long,
             val description: String,
             val tagLine: String,
+            val ctaText: String,
             val campaignImageUrl: String?,
             val isContentSuggestedByAi: Boolean,
         ) : AdDetailsUi
@@ -455,6 +462,7 @@ class BlazeCampaignCreationPreviewViewModel @Inject constructor(
         val productId: Long,
         val tagLine: String,
         val description: String,
+        val ctaText: String,
         val campaignImage: BlazeRepository.BlazeCampaignImage,
         val aiSuggestions: List<BlazeRepository.AiSuggestionForAd>
     ) : MultiLiveEvent.Event()
diff --git a/WooCommerce/src/main/res/navigation/nav_graph_blaze_campaign_creation.xml b/WooCommerce/src/main/res/navigation/nav_graph_blaze_campaign_creation.xml
index 616f16d53c6b..49044c7d8ba4 100644
--- a/WooCommerce/src/main/res/navigation/nav_graph_blaze_campaign_creation.xml
+++ b/WooCommerce/src/main/res/navigation/nav_graph_blaze_campaign_creation.xml
@@ -95,6 +95,10 @@
             android:name="description"
             android:defaultValue=""
             app:argType="string" />
+        <argument
+            android:name="ctaText"
+            android:defaultValue=""
+            app:argType="string" />
         <argument
             android:name="adImage"
             app:argType="com.woocommerce.android.ui.blaze.BlazeRepository$BlazeCampaignImage" />
diff --git a/WooCommerce/src/main/res/values/colors_base.xml b/WooCommerce/src/main/res/values/colors_base.xml
index a19755ca5858..15a64417c572 100644
--- a/WooCommerce/src/main/res/values/colors_base.xml
+++ b/WooCommerce/src/main/res/values/colors_base.xml
@@ -300,8 +300,8 @@
     <color name="blaze_campaign_status_suspended_text">@color/white</color>
     <color name="blaze_campaign_bottom_sheet_highlight_background">@color/woo_gray_6</color>
     <color name="blaze_campaign_preview_header_background">@color/woo_gray_0</color>
-    <color name="blaze_campaign_preview_shop_now_button">@color/woo_gray_0</color>
     <color name="blaze_campaign_objective_item_background">@color/woo_purple_0</color>
+    <color name="blaze_ad_cta_background">@color/blaze_blue</color>
 
     <!--
     Deposit summary
diff --git a/WooCommerce/src/main/res/values/strings.xml b/WooCommerce/src/main/res/values/strings.xml
index 35e0ccf5068c..8355abeec6e6 100644
--- a/WooCommerce/src/main/res/values/strings.xml
+++ b/WooCommerce/src/main/res/values/strings.xml
@@ -3924,7 +3924,6 @@
     -->
     <string name="blaze_campaign_screen_fragment_title">Preview</string>
     <string name="blaze_campaign_preview_edit_ad">Edit ad</string>
-    <string name="blaze_campaign_preview_shop_now_button">Shop now</string>
     <string name="blaze_campaign_preview_details_section_title">Details</string>
     <string name="blaze_campaign_preview_audience_section_title">Audience</string>
     <string name="blaze_campaign_preview_details_budget">Budget</string>
@@ -3990,7 +3989,10 @@
     -->
     <string name="blaze_campaign_edit_ad_change_image_button">Change image</string>
     <string name="blaze_campaign_edit_ad_change_tagline_title">Tagline</string>
+    <string name="blaze_campaign_edit_ad_change_tagline_empty_error">Tagline cannot be empty</string>
+    <string name="blaze_campaign_edit_ad_change_cta_text_title">Call to action</string>
     <string name="blaze_campaign_edit_ad_change_description_title">Description</string>
+    <string name="blaze_campaign_edit_ad_change_description_empty_error">Description cannot be empty</string>
     <string name="blaze_campaign_edit_ad_characters_remaining">%d characters remaining</string>
     <string name="blaze_campaign_edit_ad_suggested_by_ai">Suggested by AI</string>
     <string name="blaze_campaign_edit_ad_invalid_image_title">Invalid image</string>
diff --git a/WooCommerce/src/main/res/values/wc_colors_base.xml b/WooCommerce/src/main/res/values/wc_colors_base.xml
index 0bc17dfdaff5..9e65fc668bef 100644
--- a/WooCommerce/src/main/res/values/wc_colors_base.xml
+++ b/WooCommerce/src/main/res/values/wc_colors_base.xml
@@ -101,6 +101,8 @@
     <color name="blaze_green_60">#007017</color>
     <color name="blaze_blue_5">#BBE0FA</color>
     <color name="blaze_blue_60">#055D9C</color>
-    <color name="blaze_red_5">#FACFD2</color>
+    <color name="blaze_blue">#0038FF</color>
     <color name="blaze_red_6">#B32D2E</color>
+    <color name="blaze_red_5">#FACFD2</color>
+
 </resources>
diff --git a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/BlazeRepositoryTest.kt b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/BlazeRepositoryTest.kt
index af42c4a247ed..73257ddd62e9 100644
--- a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/BlazeRepositoryTest.kt
+++ b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/BlazeRepositoryTest.kt
@@ -128,6 +128,7 @@ class BlazeRepositoryTest : BaseUnitTest() {
                 productId = 1,
                 tagLine = "",
                 description = "",
+                ctaText = "",
                 campaignImage = AD_IMAGE,
                 budget = DEFAULT_BUDGET,
                 targetingParameters = EMPTY_TARGETING_PARAMETERS,
diff --git a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/payment/BlazeCampaignPaymentSummaryViewModelTests.kt b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/payment/BlazeCampaignPaymentSummaryViewModelTests.kt
index e10ddcc2409c..ac7ee52525ce 100644
--- a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/payment/BlazeCampaignPaymentSummaryViewModelTests.kt
+++ b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/payment/BlazeCampaignPaymentSummaryViewModelTests.kt
@@ -28,6 +28,7 @@ class BlazeCampaignPaymentSummaryViewModelTests : BaseUnitTest() {
             productId = 0L,
             tagLine = "",
             description = "",
+            ctaText = "",
             campaignImage = BlazeRepository.BlazeCampaignImage.LocalImage("test"),
             budget = Budget(
                 totalBudget = 10f,
diff --git a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModelTests.kt b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModelTests.kt
index 72cb0a00d633..da65b4dd2be4 100644
--- a/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModelTests.kt
+++ b/WooCommerce/src/test/kotlin/com/woocommerce/android/ui/blaze/creation/preview/BlazeCampaignCreationPreviewViewModelTests.kt
@@ -12,6 +12,7 @@ import com.woocommerce.android.ui.blaze.Device
 import com.woocommerce.android.ui.blaze.Interest
 import com.woocommerce.android.ui.blaze.Language
 import com.woocommerce.android.ui.blaze.Location
+import com.woocommerce.android.ui.blaze.creation.ad.BlazeCampaignCreationEditAdViewModel.EditAdResult
 import com.woocommerce.android.ui.blaze.creation.preview.BlazeCampaignCreationPreviewViewModel.AdDetailsUi
 import com.woocommerce.android.ui.blaze.creation.targets.BlazeTargetType
 import com.woocommerce.android.util.CurrencyFormatter
@@ -45,6 +46,7 @@ class BlazeCampaignCreationPreviewViewModelTests : BaseUnitTest() {
             productId = PRODUCT_ID,
             tagLine = "",
             description = "",
+            ctaText = "",
             budget = BlazeRepository.Budget(
                 totalBudget = 10f,
                 spentBudget = 0f,
@@ -106,6 +108,7 @@ class BlazeCampaignCreationPreviewViewModelTests : BaseUnitTest() {
             BlazeRepository.AiSuggestionForAd(
                 tagLine = "Ad suggestion 1",
                 description = "Ad suggestion 1 description",
+                ctaText = "Shop now"
             )
         )
         setup {
@@ -198,9 +201,10 @@ class BlazeCampaignCreationPreviewViewModelTests : BaseUnitTest() {
 
         val newTagline = "New tagline"
         val newDescription = "New description"
+        val newCtaText = "New CTA"
         val newImage = BlazeCampaignImage.LocalImage("new_image")
         val state = viewModel.viewState.runAndCaptureValues {
-            viewModel.onAdUpdated(newTagline, newDescription, newImage)
+            viewModel.onAdUpdated(EditAdResult(newTagline, newDescription, newImage, newCtaText))
         }.last()
 
         val adDetailsUi = state.adDetails as AdDetailsUi.AdDetails
diff --git a/gradle/libs.versions.toml b/gradle/libs.versions.toml
index 8b68c77a7a9f..80c219995b46 100644
--- a/gradle/libs.versions.toml
+++ b/gradle/libs.versions.toml
@@ -86,7 +86,7 @@ stripe-terminal = '3.7.1'
 tinder-statemachine = '0.2.0'
 wiremock = '2.26.3'
 wordpress-aztec = 'v2.1.4'
-wordpress-fluxc = '2.99.1'
+wordpress-fluxc = 'trunk-cc17141a0e910d5b808ba6bbfb4b7d393d3517a0'
 wordpress-login = '1.19.0'
 wordpress-libaddressinput = '0.0.2'
 wordpress-mediapicker = '0.3.1'