diff --git a/WooCommerce/Classes/ViewRelated/Dashboard/Analytics Hub/AnalyticsHubViewModel.swift b/WooCommerce/Classes/ViewRelated/Dashboard/Analytics Hub/AnalyticsHubViewModel.swift
index 6eef390b127..1d119ee7b3d 100644
--- a/WooCommerce/Classes/ViewRelated/Dashboard/Analytics Hub/AnalyticsHubViewModel.swift	
+++ b/WooCommerce/Classes/ViewRelated/Dashboard/Analytics Hub/AnalyticsHubViewModel.swift	
@@ -1,5 +1,6 @@
 import Foundation
 import Yosemite
+import class UIKit.UIColor
 
 /// Main View Model for the Analytics Hub.
 ///
@@ -24,27 +25,27 @@ final class AnalyticsHubViewModel: ObservableObject {
 
     /// Revenue Card ViewModel
     ///
-    @Published var revenueCard = AnalyticsReportCardViewModel(title: "REVENUE",
-                                                              leadingTitle: "Total Sales",
-                                                              leadingValue: "$3.234",
-                                                              leadingDelta: "+23%",
-                                                              leadingDeltaColor: .withColorStudio(.green, shade: .shade50),
-                                                              trailingTitle: "Net Sales",
-                                                              trailingValue: "$2.324",
-                                                              trailingDelta: "-4%",
-                                                              trailingDeltaColor: .withColorStudio(.red, shade: .shade40))
+    @Published var revenueCard = AnalyticsReportCardViewModel(title: Localization.RevenueCard.title,
+                                                              leadingTitle: Localization.RevenueCard.leadingTitle,
+                                                              leadingValue: Constants.placeholderValue,
+                                                              leadingDelta: Constants.placeholderDelta.string,
+                                                              leadingDeltaColor: Constants.deltaColor(for: Constants.placeholderDelta.direction),
+                                                              trailingTitle: Localization.RevenueCard.trailingTitle,
+                                                              trailingValue: Constants.placeholderValue,
+                                                              trailingDelta: Constants.placeholderDelta.string,
+                                                              trailingDeltaColor: Constants.deltaColor(for: Constants.placeholderDelta.direction))
 
     /// Orders Card ViewModel
     ///
-    @Published var ordersCard = AnalyticsReportCardViewModel(title: "ORDERS",
-                                                             leadingTitle: "Total Orders",
-                                                             leadingValue: "145",
-                                                             leadingDelta: "+36%",
-                                                             leadingDeltaColor: .withColorStudio(.green, shade: .shade50),
-                                                             trailingTitle: "Average Order Value",
-                                                             trailingValue: "$57,99",
-                                                             trailingDelta: "-16%",
-                                                             trailingDeltaColor: .withColorStudio(.red, shade: .shade40))
+    @Published var ordersCard = AnalyticsReportCardViewModel(title: Localization.OrderCard.title,
+                                                             leadingTitle: Localization.OrderCard.leadingTitle,
+                                                             leadingValue: Constants.placeholderValue,
+                                                             leadingDelta: Constants.placeholderDelta.string,
+                                                             leadingDeltaColor: Constants.deltaColor(for: Constants.placeholderDelta.direction),
+                                                             trailingTitle: Localization.OrderCard.trailingTitle,
+                                                             trailingValue: Constants.placeholderValue,
+                                                             trailingDelta: Constants.placeholderDelta.string,
+                                                             trailingDeltaColor: Constants.deltaColor(for: Constants.placeholderDelta.direction))
 
     // MARK: Private data
 
@@ -97,3 +98,33 @@ private extension AnalyticsHubViewModel {
         }
     }
 }
+
+// MARK: - Constants
+private extension AnalyticsHubViewModel {
+    enum Constants {
+        static let placeholderValue = "-"
+        static let placeholderDelta = StatsDataTextFormatter.createDeltaPercentage(from: 0.0, to: 0.0)
+        static func deltaColor(for direction: StatsDataTextFormatter.DeltaPercentage.Direction) -> UIColor {
+            switch direction {
+            case .positive:
+                return .withColorStudio(.green, shade: .shade50)
+            case .negative, .zero:
+                return .withColorStudio(.red, shade: .shade40)
+            }
+        }
+    }
+
+    enum Localization {
+        enum RevenueCard {
+            static let title = NSLocalizedString("REVENUE", comment: "Title for revenue analytics section in the Analytics Hub")
+            static let leadingTitle = NSLocalizedString("Total Sales", comment: "Label for total sales (gross revenue) in the Analytics Hub")
+            static let trailingTitle = NSLocalizedString("Net Sales", comment: "Label for net sales (net revenue) in the Analytics Hub")
+        }
+
+        enum OrderCard {
+            static let title = NSLocalizedString("ORDERS", comment: "Title for order analytics section in the Analytics Hub")
+            static let leadingTitle = NSLocalizedString("Total Orders", comment: "Label for total number of orders in the Analytics Hub")
+            static let trailingTitle = NSLocalizedString("Average Order Value", comment: "Label for average value of orders in the Analytics Hub")
+        }
+    }
+}