Skip to content

brand_positioning.md

Latest commit

 

History

History
67 lines (46 loc) · 2.51 KB

brand_positioning.md

File metadata and controls

67 lines (46 loc) · 2.51 KB
Raw

Movi Brand Positioning

This note freezes the current naming baseline for the public docs, README, WebUI, and agent-facing surfaces.

Core Positioning

  • Primary brand: Movi
  • Repository and CLI/runtime identity: movi-organizer
  • Current product promise: review-first, AI-assisted, dry-run before execute, rollback-ready, local-first

Short product sentence:

Movi is a review-first local file organizer and workbench. AI helps draft the plan, but deterministic execution still waits for human review.

Current Stable Surface Names

These names can appear in README, docs, and WebUI today because they describe real current surfaces:

  • Movi Review: the review queue and manifest-approval layer before execution
  • Movi Rules: the rule authoring and rule-draft workflow
  • Movi Inbox: the scan and intake surface for incoming batches and watch sources
  • Movi Copilot v1: the current review-only guidance surface
  • Movi MCP v1: the current stdio/local-first extension surface for agents and developers

Reserved Future Surface Names

These names are still roadmap vocabulary only. They should not be written as shipped features today:

  • Movi Copilot beyond the current review-only v1 scope
  • Rule from Examples beyond the current draft-seeding workflow
  • any future remote or hosted form of Movi MCP

Allowed phrasing:

  • current review-only surface
  • future roadmap language
  • not part of the current primary product promise

Disallowed phrasing:

  • available now
  • included in the current app
  • Movi MCP is a hosted automation platform
  • Movi already auto-organizes files through agents

What Movi Is

  • a local-first workflow
  • a review-first organizer and workbench
  • an AI-assisted planning surface
  • a deterministic apply/rollback execution system

What Movi Is Not

  • not a hosted SaaS
  • not a multi-user cloud organizer
  • not an AI-autonomous organizer that mutates files without review
  • not a generic agent platform whose main story is MCP before the review workflow exists
  • not a direct file-mutation server for agents

Copy Guardrails

  • Prefer AI-assisted over AI-powered when the sentence could imply autonomy.
  • Prefer Apply approved changes or dry-run before execute over marketing verbs that hide the review boundary.
  • Keep Movi as the outward-facing brand, but keep movi-organizer for repo, CLI, package, and runtime references.
  • When in doubt, describe the current product as a workbench or workspace, not a cloud service.