diff --git a/zyte_spider_templates/spiders/ecommerce.py b/zyte_spider_templates/spiders/ecommerce.py
index 7f12148..d73cec6 100644
--- a/zyte_spider_templates/spiders/ecommerce.py
+++ b/zyte_spider_templates/spiders/ecommerce.py
@@ -187,6 +187,14 @@ def get_start_request(self, url):
                 else "productNavigation"
             },
         }
+        if (
+            self.args.crawl_strategy == EcommerceCrawlStrategy.direct_item
+            and self._custom_attrs_dep
+        ):
+            meta["inject"] = [
+                self._custom_attrs_dep,
+            ]
+
         if self.args.crawl_strategy == EcommerceCrawlStrategy.full:
             meta["page_params"] = {"full_domain": get_domain(url)}
         elif self.args.crawl_strategy == EcommerceCrawlStrategy.automatic: