This project analyzes "customer demographics and financial details" to understand patterns in "banking, loans, and marketing campaigns".
The dataset contains "customer details" such as age, job, education, financial balance, and marketing interactions.
| Column | Description |
|---|---|
ID |
Unique customer identifier |
age |
Age of the customer |
job |
Job type (e.g., services, retired, self-employed, etc.) |
marital |
Marital status (single, married, divorced) |
education |
Education level (primary, secondary, tertiary) |
default |
Credit in default (yes/no) |
balance |
Customer account balance |
housing |
Has a housing loan (yes/no) |
loan |
Has a personal loan (yes/no) |
contact |
Contact communication type (cellular, telephone, unknown) |
day |
Last contact day of the month |
month |
Last contact month of the year |
duration |
Last contact duration (in seconds) |
campaign |
Number of contacts performed during this campaign |
pdays |
Days passed since last contact (-1 means no contact) |
previous |
Number of contacts performed before this campaign |
poutcome |
Outcome of the previous marketing campaign |
- Python
- Pandas (Data Handling)
- Matplotlib & Seaborn (Data Visualization)
- SciPy & Statsmodels (Statistical Analysis)
- Scikit-Learn (Machine Learning)