Third Parties 2025

sql/2025/third-parties/a11y_overall_tech_usage_by_rank.sql

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+#standardSQL
+# Overall A11Y technology usage by domain rank
+
+WITH a11y_technologies AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    url
+  FROM
+    `httparchive.technologies.2025_06_01_*`
+  WHERE
+    category = 'Accessibility'
+),
+
+pages AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    url,
+    rank_grouping
+  FROM
+    `httparchive.summary_pages.2025_06_01_*`,
+    UNNEST([1000, 10000, 100000, 1000000, 10000000]) AS rank_grouping
+  WHERE
+    rank <= rank_grouping
+),
+
+rank_totals AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    rank_grouping,
+    COUNT(0) AS total
+  FROM
+    `httparchive.summary_pages.2025_06_01_*`,
+    UNNEST([1000, 10000, 100000, 1000000, 10000000]) AS rank_grouping
+  WHERE
+    rank <= rank_grouping
+  GROUP BY
+    client,
+    rank_grouping
+)
+
+SELECT
+  client,
+  rank_grouping AS rank,
+  COUNT(DISTINCT url) AS freq,
+  total,
+  (COUNT(DISTINCT url) / total) * 100 AS pct
+FROM
+  a11y_technologies
+LEFT OUTER JOIN
+  pages
+USING (client, url)
+JOIN
+  rank_totals
+USING (client, rank_grouping)
+GROUP BY
+  rank_grouping,
+  total,
+  client
+ORDER BY
+  client,
+  rank

sql/2025/third-parties/a11y_technology_usage.sql

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+#standardSQL
+# A11Y technology usage
+
+WITH a11y_technologies AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    COUNT(DISTINCT url) AS freq
+  FROM
+    `httparchive.technologies.2025_06_01_*`
+  WHERE
+    category = 'Accessibility'
+  GROUP BY
+    client
+),
+
+pages AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    COUNT(0) AS total
+  FROM
+    `httparchive.summary_pages.2025_06_01_*`
+  GROUP BY
+    client
+)
+
+SELECT
+  client,
+  freq,
+  total,
+  (freq / total) * 100 AS pct
+FROM
+  a11y_technologies
+JOIN
+  pages
+USING (client)

sql/2025/third-parties/a11y_technology_usage_by_rank.sql

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+#standardSQL
+# A11Y technology usage by domain rank
+
+WITH a11y_technologies AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    app,
+    url
+  FROM
+    `httparchive.technologies.2025_06_01_*`
+  WHERE
+    category = 'Accessibility'
+),
+
+pages AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    url,
+    rank_grouping
+  FROM
+    `httparchive.summary_pages.2025_06_01_*`,
+    UNNEST([1000, 10000, 100000, 1000000, 10000000]) AS rank_grouping
+  WHERE
+    rank <= rank_grouping
+),
+
+rank_totals AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    rank_grouping,
+    COUNT(0) AS total
+  FROM
+    `httparchive.summary_pages.2025_06_01_*`,
+    UNNEST([1000, 10000, 100000, 1000000, 10000000]) AS rank_grouping
+  WHERE
+    rank <= rank_grouping
+  GROUP BY
+    client,
+    rank_grouping
+)
+
+SELECT
+  client,
+  rank_grouping AS rank,
+  app,
+  COUNT(0) AS freq,
+  total,
+  (COUNT(0) / total) * 100 AS pct
+FROM
+  a11y_technologies
+LEFT OUTER JOIN
+  pages
+USING (client, url)
+JOIN
+  rank_totals
+USING (client, rank_grouping)
+GROUP BY
+  rank_grouping,
+  total,
+  client,
+  app
+ORDER BY
+  client,
+  rank,
+  pct DESC

sql/2025/third-parties/compressed_images_by_3p.sql

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+#standardSQL
+# Compressed images (excluding SVG) by third parties
+
+WITH requests AS (
+  SELECT
+    _TABLE_SUFFIX AS client,
+    pageid AS page,
+    url,
+    resp_content_encoding AS content_encoding,
+    type,
+    respBodySize AS size
+  FROM
+    `httparchive.summary_requests.2025_06_01_*`
+  WHERE
+    type = 'image' AND (
+      resp_content_encoding = 'gzip' OR
+      resp_content_encoding = 'br'
+    ) AND NOT (
+      resp_content_type LIKE 'image/svg%' OR
+      ENDS_WITH(url, '.svg')
+    )
+),
+
+third_party AS (
+  SELECT
+    NET.HOST(domain) AS domain,
+    COUNT(DISTINCT page) AS page_usage
+  FROM
+    `httparchive.almanac.third_parties` tp
+  JOIN
+    requests r
+  ON NET.HOST(r.url) = NET.HOST(tp.domain)
+  WHERE
+    date = '2025-07-01' AND
+    category != 'hosting'
+  GROUP BY
+    domain
+  HAVING
+    page_usage >= 50
+)
+
+SELECT
+  client,
+  content_encoding,
+  domain,
+  size,
+  SUM(size) OVER (PARTITION BY client) AS total_size,
+  size / SUM(size) OVER (PARTITION BY client) AS pct_size,
+  num_requests,
+  total_requests,
+  pct_requests
+FROM (
+  SELECT
+    client,
+    content_encoding,
+    domain,
+    COUNT(0) AS num_requests,
+    SUM(size) AS size,
+    SUM(COUNT(0)) OVER (PARTITION BY client) AS total_requests,
+    COUNT(0) / SUM(COUNT(0)) OVER (PARTITION BY client) AS pct_requests,
+    RANK() OVER (PARTITION BY client, type, content_encoding ORDER BY COUNT(0) DESC) AS domain_rank
+  FROM
+    requests
+  LEFT JOIN
+    third_party
+  ON
+    NET.HOST(requests.url) = NET.HOST(third_party.domain)
+  WHERE
+    domain IS NOT NULL
+  GROUP BY
+    client,
+    type,
+    content_encoding,
+    domain
+)
+WHERE
+  domain_rank <= 100
+ORDER BY
+  client,
+  content_encoding,
+  size DESC

sql/2025/third-parties/consent_signal_basic_analysis.sql

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+#standardSQL
+# Basic consent signal analysis (simplified version to ensure data returns)
+
+WITH pages AS (
+  SELECT
+    client,
+    page,
+    rank
+  FROM
+    `httparchive.crawl.pages`
+  WHERE
+    date = '2025-07-01' AND
+    rank <= 50000  -- Expand to top 50K sites
+),
+
+-- Find requests with consent signals (no redirect filtering)
+consent_requests AS (
+  SELECT
+    r.client,
+    r.page,
+    r.url,
+    NET.REG_DOMAIN(r.page) AS page_domain,
+    NET.REG_DOMAIN(r.url) AS url_domain,
+
+    -- Extract consent signals
+    REGEXP_CONTAINS(r.url, r'[?&]us_privacy=') AS has_usp_standard,
+    REGEXP_CONTAINS(r.url, r'[?&](ccpa|usp_consent|uspString|uspConsent|ccpa_consent|usp|usprivacy|ccpaconsent|usp_string)=') AS has_usp_nonstandard,
+    REGEXP_CONTAINS(r.url, r'[?&](gdpr|gdpr_consent|gdpr_pd)=') AS has_tcf_standard,
+    REGEXP_CONTAINS(r.url, r'[?&](gpp|gpp_sid)=') AS has_gpp_standard,
+
+    -- Check if request has redirects
+    JSON_EXTRACT(r.summary, '$.redirects') IS NOT NULL AND
+    TO_JSON_STRING(JSON_EXTRACT(r.summary, '$.redirects')) != '[]' AS has_redirects
+  FROM
+    `httparchive.crawl.requests` r
+  INNER JOIN
+    pages p
+  ON
+    r.client = p.client AND r.page = p.page
+  WHERE
+    r.date = '2025-07-01' AND
+    NET.REG_DOMAIN(r.page) != NET.REG_DOMAIN(r.url) AND  -- Third-party only
+    (
+      REGEXP_CONTAINS(r.url, r'[?&]us_privacy=') OR
+      REGEXP_CONTAINS(r.url, r'[?&](ccpa|usp_consent|uspString|uspConsent|ccpa_consent|usp|usprivacy|ccpaconsent|usp_string)=') OR
+      REGEXP_CONTAINS(r.url, r'[?&](gdpr|gdpr_consent|gdpr_pd)=') OR
+      REGEXP_CONTAINS(r.url, r'[?&](gpp|gpp_sid)=')
+    )
+),
+
+-- Add any consent signal flag
+requests_with_signals AS (
+  SELECT
+    *,
+    (has_usp_standard OR has_usp_nonstandard OR has_tcf_standard OR has_gpp_standard) AS has_any_signal
+  FROM
+    consent_requests
+)
+
+-- Basic analysis
+SELECT
+  client,
+
+  -- Overall counts
+  COUNT(0) AS total_requests_with_consent_signals,
+  COUNT(DISTINCT page) AS total_pages_with_consent_signals,
+  COUNT(DISTINCT url_domain) AS total_domains_with_consent_signals,
+
+  -- Signal type breakdown
+  COUNTIF(has_usp_standard) AS usp_standard_requests,
+  COUNTIF(has_usp_nonstandard) AS usp_nonstandard_requests,
+  COUNTIF(has_tcf_standard) AS tcf_standard_requests,
+  COUNTIF(has_gpp_standard) AS gpp_standard_requests,
+
+  -- Percentage breakdown
+  COUNTIF(has_usp_standard) / COUNT(0) AS pct_usp_standard,
+  COUNTIF(has_usp_nonstandard) / COUNT(0) AS pct_usp_nonstandard,
+  COUNTIF(has_tcf_standard) / COUNT(0) AS pct_tcf_standard,
+  COUNTIF(has_gpp_standard) / COUNT(0) AS pct_gpp_standard,
+
+  -- Redirect availability
+  COUNTIF(has_redirects) AS requests_with_redirects,
+  COUNTIF(has_redirects) / COUNT(0) AS pct_requests_with_redirects
+
+FROM
+  requests_with_signals
+GROUP BY
+  client
+ORDER BY
+  client