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Brand Assets

Single source of truth for BotSpot / Lumiwealth brand visuals. Used by: emails, sales pages, web app, social, decks, swag, ads, anywhere a logo or mascot appears.

Public GitHub repo:

git clone https://github.com/Lumiwealth/botspot-brand-assets.git

For the Nano Banana MCP server, use these public reference files when you want Spot in an image:

export NANO_BANANA_BOTSPOT_SPOT_REFERENCES="$PWD/botspot/botspot_mascot_rgba.png,$PWD/botspot/botspot_mascot_transparent_ready.png"

Spot is optional. Only set reference_profile="botspot_spot" when the image should include the BotSpot mascot. Generic diagrams, app mockups, textures, product images, and backgrounds do not need Spot.

Layout

brand-assets/
  botspot/
    README.md                                  Lumiwealth's notes on the asset set
    botspot_banner_16x9_*.png                  16:9 banners (cyan / dark / rgba transparent)
    botspot_favicon*.png                       favicons (square)
    botspot_horizontal_dark_*.png              horizontal logo on dark backgrounds
    botspot_horizontal_light_*.png             horizontal logo on light backgrounds
    botspot_icon_badge_*.png                   icon-only badge (square, app icon use)
    botspot_mascot_rgba.png                    mascot, transparent
    botspot_mascot_transparent_ready.png       mascot, transparent (alt cut)
    botspot_vertical_mascot_*.png              vertical mascot stack

Color/variant key

  • _cyan primary cyan accent
  • _magenta magenta accent (sparingly used)
  • _dark for dark-background usage
  • _light for light-background usage
  • _rgba transparent PNG, drop-in over any background

Where these come from

Original masters live in Rob's Google Drive at /Users/robertgrzesik/Library/CloudStorage/GoogleDrive-rob.grzesik@gmail.com/My Drive/Lumiwealth/Brand Assets/BotSpot/.

This folder mirrors the Drive contents. Copy direction is Drive -> here (not the other way) so the Drive remains canonical. Refresh when new masters land:

cp -r "/Users/robertgrzesik/Library/CloudStorage/GoogleDrive-rob.grzesik@gmail.com/My Drive/Lumiwealth/Brand Assets/BotSpot/"*.png \
      /Users/robertgrzesik/Development/brand-assets/botspot/

Where to use what

Context File
Email header banner botspot_banner_16x9_dark.png or _rgba.png for transparent overlays
Email mascot accent (newsletter dividers, sign-off) botspot_mascot_rgba.png
Web app favicon / app icon botspot_icon_badge_cyan.png
Web app horizontal logo (dark mode) botspot_horizontal_dark_cyan.png or _rgba.png
Web app horizontal logo (light mode) botspot_horizontal_light.png
Slide decks / investor materials botspot_horizontal_dark.png (dark slides) or botspot_horizontal_light.png (light slides)
Swag / merch high-res masters; ask Rob for vector versions

Hosting for email use

Most email clients block local file paths. Production-served URLs:

  • Newsletter assets: https://botspot-public-bucket.s3.us-east-1.amazonaws.com/newsletter/brand/...
  • General email images: https://botspot.trade/images/email/... (CloudFront -> S3 botspot-prod)

When adding a new brand asset to email templates, upload to one of those buckets first. Do not link directly to local paths or the Google Drive URL.

Future state (not yet done)

This folder is a candidate for promotion to its own GitHub repository (e.g. Lumiwealth/brand-assets) with:

  • Full vector originals (.svg, .ai)
  • A real style guide (typography, color palette, voice, logo do/don't rules)
  • Auto-generated usage previews
  • Versioning so changes are reviewable

For now, the folder is enough. Promote when there are >50 files or when we want to make any subset publicly browsable (Stripe / Linear / Notion all do this).

Hard rules

  • NEVER use the icons baked into botspot_react/public/ or botspot_react/src/assets/ for marketing materials. Those are app icons, not brand assets, and they drift over time.
  • NEVER generate a logo from scratch with an image model. Rob owns the brand. AI-generated mascot variants are forbidden in production emails / pages.
  • NEVER alter the mascot proportions, colors, or pose for use in marketing. Use the canonical files here as-is.

About

Public BotSpot brand assets, Spot mascot references, and email hero assets

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