Appendix: Customer Propensity Scoring
- https://developers.google.com/machine-learning/crash-course/logistic-regression/calculating-a-probability
- https://blog.alookanalytics.com/2017/02/21/propensity-modelling-and-how-it-is-relevant-for-modern-marketing/
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2907172/
- https://www.kaggle.com/benpowis/customer-propensity-to-purchase
- http://www.openjawtech.com/predict-customers-next-action-propensity-modelling-travel/
- https://machinelearningmastery.com/how-to-score-probability-predictions-in-python/
- https://becominghuman.ai/predicting-click-probabilities-on-a-leading-advertising-platform-7582633e6e78
- https://blog.hubspot.com/agency/predictive-analytics-buy
- https://hackernoon.com/predicting-the-likelihood-of-a-customer-to-make-repeat-purchases-using-logistic-regression-b430c9719994
- https://www.kdnuggets.com/2019/05/churn-prediction-machine-learning.html
- https://towardsdatascience.com/hands-on-predict-customer-churn-5c2a42806266
- https://becominghuman.ai/predicting-buying-behavior-using-machine-learning-a-case-study-on-sales-prospecting-part-i-3bf455486e5d
- https://en.wikipedia.org/wiki/Probabilistic_classification
- https://www.datacamp.com/community/tutorials/naive-bayes-scikit-learn
- https://learning.oreilly.com/library/view/mastering-python-for/9781784390150/ch05s04.html
- https://learning.oreilly.com/library/view/doing-data-science/9781449363871/ch11.html
- http://www.openjawtech.com/predict-customers-next-action-propensity-modelling-travel/
