Add the in-product AI playbook #10626
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Twixes
requested review from
pauldambra,
timgl,
skoob13,
veryayskiy,
raquelmsmith and
jamesefhawkins
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| Use AI features to solve actual customer problems, or problems we experience ourselves. The shiny tech brings a little more temptation to build toy demos – keep that energy, but focus it on solving concrete customer needs. | ||
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| LLMs are great for a few types of needs: |
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every opportunity to plug the phrase "Calculator for words" i will take
https://simonwillison.net/2023/Apr/2/calculator-for-words/
:p
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| While the AI PM team owns Max as the one LLM-powered _product_, **every product team has the mandate to solve problems with AI**. | ||
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| As you build, just keep the AI PM team in the loop, so that they can offer expertise and later integrate your work into Max. (Max becomes more capable with every new skill we give it.) |
| ## 1. PostHog Max – the world's first artificial product manager | ||
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| Product-minded developers want to build the right thing. They already can _build_, and AI dev tooling – like Cursor's agent – helps build faster. | ||
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| PostHog's agent helps build _the right thing_. Named Max, this is our core AI product. It's [deep research](https://openai.com/index/introducing-deep-research/) for product questions, with knowledge of data and tools living in PostHog. | ||
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| Max is owned by the [AI Product Manager team](/teams/ai-product-manager) – see its page for this product's roadmap. | ||
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| ## 2. PostHog Intelligence - acceleration throughout |
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@corywatilo What do you think of this branding of PostHog Max vs. PostHog Intelligence?
Still trying to figure out how to reconcile our out-of-product AI (Max in community questions / Chat with Max AI from the homepage) with in-app (Max the analyst). That's a bunch of different Maxes, and when someone says "Max" – we never know if they're talking about the website thing or the app thing. I don't think this is good for users either
PROPOSAL: We rename the website Max AI to Min, and app Max stays Max – I'm LOLing, but I'm also dead serious
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I love two hedgehogs named Min and Max...later we can have Mode and Mean lol maybe Mean is some troll
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The idea's on hold, post-#10679
Co-authored-by: Georgiy Tarasov <[email protected]> Co-authored-by: James Hawkins <[email protected]>
Changes
Teams have lacked clarity on building AI-powered features at PostHog, unsure what's their role vs. that of the AI PM team.
This is our proposed playbook for in-product AI, addressing these questions. It models our approach with two angles: