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Add LinkedIn brand-account amplification guidance to handbook #16885

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Add LinkedIn brand-account amplification guidance to handbook #16885

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Add LinkedIn brand-account amplification guidance to handbook
jamesefhawkins May 19, 2026
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Update linkedin.md
liamg-posthog May 19, 2026
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13 changes: 13 additions & 0 deletions contents/handbook/content/linkedin.md
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Expand Up @@ -41,6 +41,19 @@ Yes, I realize LinkedIn has a bad reputation, but it’s a popular channel with

> Thank you to <TeamMember name="Lucas Faria" photo /> for many of these tips.

## Boosting posts from the PostHog brand account

If you post PostHog-related content to LinkedIn more than once per week and **aren't scheduling it in advance**, please:

- Ask <TeamMember name="Liam Graham" photo /> [Liam](https://posthog.com/community/profiles/44190) to add you as a content admin to the [PostHog LinkedIn page](https://www.linkedin.com/company/posthog/) if you aren't already.
- Immediately after posting, switch your profile to the PostHog page and:
- React (like, love, insightful, etc.)
- Repost (the regular "Instantly bring [your] post to others' feeds" option)

The first couple of hours of a LinkedIn post are critical algorithmically, so sharing from the company page early helps maximize reach.

If you _are_ scheduling content, aim to engage from the brand account within ~an hour of the post going live (e.g. liking comments, adding the supporting article link as a comment). Liam will cover this when possible, but morning GMT posts may fall outside PST working hours.

## LinkedIn posters and their newsletters

A primary way we use LinkedIn is to promote our newsletter, so here are some examples of people doing the same:
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