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Expand Up @@ -318,6 +318,7 @@ and deliver behavior-based engagement every step of the way.
- [ ] [The golden rule of A/B testing: look beyond validation](https://blog.intercom.io/why-ab-tests-should-yield-more-than-results/) - Run successful, statistically accurate A/B tests.
- [ ] [Heap Analytics](https://heapanalytics.com/) - Heap lets you automatically capture every user interaction from web, mobile, and cloud services.
- [ ] [Snowplow Analytics](https://snowplowanalytics.com/) - Open source web, mobile and event analytics platform.
- [ ] [SQL for Product Managers](https://blog.devgenius.io/sql-for-product-managers-dedbbb599216) - Crucial Structured Query Language (SQL) skills Product Managers need to acquire.

## Books
### Design
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