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Google Ads Account Anomaly Detector (MCC Version)

Description

A single account version of this script was published by Google in 2017 and is available here: developers.google.com/google-ads/scripts/docs/solutions/account-anomaly-detector

This MCC version allows the central execution of the Account Anomaly Detector for single, multiple or all accounts connected to an MCC. The settings and results are saved in a common sheet. Individual settings can be made for each account.

Installation

  • copy content of code.js to new Google Ads Script in your MCC
  • create a copy of the Google Sheet Template (see comments for URL)
  • replace the email address in the sheet with your default email address or leave blank
  • insert URL of newly created Google Sheet at position "YOUR_SPREADSHEET_URL"
  • [OPTIONAL] Add individual IDs of accounts to be processed to array "accountIds"
  • authorize script to access your Google Account and Sheets
  • run script

Happy Monitoring!

About

Use this Google Ads Script to get alerts if managed accounts within your MCC are suddenly behaving too differently from what's historically observed.

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