Open Prospecting

An open-source tool that builds you a ready-to-work list of local-business prospects. It finds businesses, reads their websites, and drafts a tailored call script and outreach message for each one. You do the actual reaching out yourself.

Think of it as the research assistant that does the boring prep, so every name on your list comes with a reason to call and the words to say.

What it does

It runs as a short pipeline. Each prospect moves through three stages:

1. Discover. Searches for local businesses in the verticals and cities you pick (via Serper or Brave) and pulls their name, phone, and website.
2. Research. Reads each business's website and proposes 5 concrete things you could help them with. Revenue-growing and cost-cutting ideas come first.
3. Script. Drafts a short call script (opener, value, a qualifying question, a close, and objection handling) plus a brief message you can send by SMS or email.

That is the whole thing. There is no auto-dialer and nothing places calls for you. You open the list, pick who to contact, and reach out by phone or email using the script as your starting point.

What you need

• Node 20 or newer
• A Postgres database (Neon works well and has a free tier)
• A Serper or Brave key for discovery
• An Anthropic key for the research and the scripts

Quick start

cp .env.example .env.local    # then fill in DATABASE_URL and your keys
npm install
npm run db:push               # creates the tables
npm run dev                   # console at http://localhost:3100

Open http://localhost:3100 and you will see an empty prospect list. Fill it with a discovery run:

curl -H "Authorization: Bearer $CRON_SECRET" \
  http://localhost:3100/api/cron/discovery

Then research and script what you found:

curl -H "Authorization: Bearer $CRON_SECRET" \
  "http://localhost:3100/api/cron/pipeline?batch=5"

Refresh the console and you have real local businesses, each with its own value tasks and a ready script. Click any prospect to see the full detail.

The console

• Overview at / shows your list with sortable columns and pagination, plus a few counts (total, researched, ready to contact, how many have a phone or email).
• Click a prospect to see its value tasks (ordered by impact) and the call script and message drafted for it.

Environment variables

Copy .env.example to .env.local and fill these in.

Variable	What it is	Where to get it
DATABASE_URL	Postgres connection string	neon.tech or any Postgres host
ANTHROPIC_API_KEY	research and script writing	console.anthropic.com
SEARCH_PROVIDER	serper, brave, or none	pick one
SEARCH_API_KEY	key for that provider	serper.dev or brave.com/search/api
DISCOVERY_GEOGRAPHY	country to search, e.g. Canada	you choose
DISCOVERY_CITIES	comma-separated city seeds for local search	you choose
DISCOVERY_DAILY_CAP	max prospects added per day	defaults to 50
CRON_SECRET	protects the endpoints below	generate one with openssl rand -hex 24

Running the pipeline

Both endpoints want Authorization: Bearer $CRON_SECRET.

Step	Endpoint
Discover (capped per day)	GET /api/cron/discovery
Research and script a batch	GET /api/cron/pipeline?batch=5

In production you would point a scheduler at these with a small batch size. Locally, just curl them. Research and scripting each make one model call per prospect, so keep batches small (5 is a good size) and run the pipeline a few times to work through a big list.

Reaching out

This is the manual part, and it is on purpose. For each prospect you get:

• Five value tasks, ordered so the revenue and cost wins are on top. These are your reasons to reach out.
• A call script with an opener, a value hook, a qualifying question, a close, and objection handling.
• A short message you can adapt for SMS or email.

Open a prospect, skim the tasks, and call or email them yourself. The script is a starting point, not a teleprompter. Edit it to sound like you.

Make it yours

• Verticals and cities live in src/lib/config.ts (TARGET_VERTICALS) and the DISCOVERY_CITIES env var.
• What you pitch. The research and script prompts in src/lib/research.ts and src/lib/scripts.ts describe a sample product. Swap in your own product, price, and value props.
• The daily discovery cap is the DISCOVERY_DAILY_CAP env var.

Tech

Next.js (App Router), Drizzle ORM on Postgres, Anthropic for research and scripts, and Serper or Brave for discovery.

License

MIT. See LICENSE.