Add B2B SaaS GTM skills collection

[shashwatgtm]

Add B2B SaaS GTM Skills Collection

Summary

This PR adds 5 comprehensive B2B Go-to-Market (GTM) skills for Sales Tech, HR Tech, Fintech, and Operations Technology verticals.

Skills Added

1. competitive-intelligence

Comprehensive competitive intelligence and market research framework. Teaches Claude to:

• Research competitors systematically
• Create battle cards with objection handling
• Conduct win/loss analysis
• Track pricing and positioning changes
• Map competitive landscapes

Use Cases: Sales enablement, product positioning, market research, strategic planning

2. content-writing-thought-leadership

Strategic content creation and thought leadership framework. Teaches Claude to:

• Create platform-specific content (LinkedIn, Twitter, Newsletter, Blog)
• Repurpose content 1→10 formats
• Develop thought leadership positioning
• Execute content batching strategies
• Build signature frameworks

Use Cases: B2B content marketing, thought leadership development, social media management

3. social-media-management

Multi-platform social media strategy framework. Teaches Claude to:

• Create content calendars (weekly/monthly/quarterly)
• Develop platform-specific strategies (LinkedIn, Twitter, Instagram, Facebook)
• Plan cross-platform campaigns
• Manage engagement workflows
• Optimize posting schedules

Use Cases: Social media marketing, community management, product launches

4. newsletter-creation-curation

Email newsletter creation and curation framework. Teaches Claude to:

• Structure newsletters (roundup, deep dive, mixed format)
• Curate industry content strategically
• Write engaging copy and subject lines
• Plan editorial calendars
• Develop recurring sections

Use Cases: Email marketing, content curation, subscriber engagement

5. personal-branding-authority

Personal brand development and authority-building framework. Teaches Claude to:

• Develop positioning strategies
• Optimize LinkedIn profiles
• Create thought leadership narratives
• Build content strategies for authority
• Write professional bios

Use Cases: Executive positioning, founder branding, thought leadership development

Why These Skills

Address Market Gap

Current skills repo lacks industry-specific GTM frameworks for B2B SaaS companies. These skills fill that gap with production-ready frameworks tested across 24+ years of B2B marketing experience.

Real-World Value

• For Marketers: Structured competitive research, content creation, and social media frameworks
• For Founders: Personal branding and thought leadership development
• For Sales: Battle cards, positioning, and competitive intelligence
• For Content Creators: Multi-format content strategies and newsletter frameworks

Industry Coverage

Optimized for 4 high-growth B2B verticals:

• Sales Technology (CRM, Sales Engagement, Revenue Intelligence)
• HR Technology (HRIS, ATS, Performance Management)
• Financial Technology (Payments, Lending, Banking Infrastructure)
• Operations Technology (Workflow Automation, Analytics, Process Mining)

Author Background

• 24+ years B2B SaaS marketing (CMO at FieldAssist, VP Marketing at Locus)
• Fractional CMO at Helix GTM Consulting (2022-present)
• Top 30 PLG Creator Worldwide (Favikon verified)
• Composable meta skills with core primitives #10 Product Marketing Creator India (LinkedIn)
• Published on ClawdHub: https://clawdhub.com/shashwatgtm

Testing

All skills have been:

• Tested with Claude Sonnet 4.5 extensively
• Used in real client engagements
• Published to ClawdHub community (all 5 live)
• Validated across multiple B2B SaaS use cases

Files Changed

skills/competitive-intelligence/SKILL.md (new)
skills/content-writing/SKILL.md (new)
skills/social-media/SKILL.md (new)
skills/newsletter-creation/SKILL.md (new)
skills/personal-branding/SKILL.md (new)

Checklist

• Each skill has proper YAML frontmatter (name, description)
• Descriptions include what skill does AND when to use it
• Instructions are clear, actionable, and concise
• Examples are specific and helpful
• Limitations are clearly stated
• Skills follow Agent Skills specification
• No proprietary or confidential information included
• Skills are self-contained with no external dependencies