I’m an award winning creator, filmmaker, Antler Finalist, and Monash University alum (BSc Business Systems).
For nearly 18 years, I’ve been building intellectual property across multiple industries — selling screenplays, working on Hollywood and British TV productions, with over 50 IMDb credits to my name.
Along the way, I was the 4th runner-up on Malaysian Idol (yes, really!) and was honored as one of Augustman Magazine’s “Men of the Year” in 2015.
It’s been a wild, unconventional journey — and it’s far from over.
Although I built my career in entertainment, my foundation has always been with tech.
I graduated with a degree in Information Technology from one of the best universities in the world, and in 2017, I entered the blockchain space — investing and operating a 7-location mining facility (2018 was painful, to say the least).
In 2021 I discovered NFTs & Web3 — and instantly recognized the massive potential for Creators. It was the perfect collision of my right and left brain.
- Decentralization was a powerful idea, but Web3 ecosystems were fragmented, projects existed in silos. Although promising decentralization, IP universes were isolated, unable to interact, collaborate, or grow together organically.
- Many creatives like myself faced high barriers to entry — needing multiple platforms, like Discord, technical expertise, and constant friction just to participate.
- The very people Web3 was supposed to empower were being locked out.
- Web3 promised interoperability, but so far, it hasn’t made it meaningful for everyday Creators or fans.
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Existing platforms like Discord are centralized, fragmented, and visually uninspiring — they weren’t designed for IP-driven community building.
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Social platforms like Instagram don’t allow Creators to own their audiences (Towns has addressed this).
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But even with better communication tools, there’s a deeper need:
Creators need to turn their IP into living, thriving community economies — without studios, publishers, or middlemen, and find new ways to collaborate and co-own.
The Metaverse tried to solve the problem of disconnected virtual worlds — but it failed to capture real adoption.
Why?
- Too corporate: It was a top-down initiative led by brands and enterprises, not by creators and communities.
- Too clunky: It required VR headsets and heavy hardware to experience properly — putting massive friction between people and creativity.
- Too disconnected from real culture: It tried to replicate physical spaces digitally, instead of building on living fandoms, lore, and collaborative storytelling. Communities were still gathering on X and Discord.
- No true economic empowerment: Most platforms remained centralized, offering little real ownership to the people who built them.
In short:
The Metaverse tried to recreate the physical world —
but it forgot the beating heart of the internet: community and creativity.
- Imagine if every community wasn’t just a server you joined... but a living space, filled with lore & imagination — able to evolve, merge, and be co-owned?
ESC/APE is here to build something different, yet feels familiar.
Not a Metaverse. Not just a chat app.
A living cultural infrastructure.
✅ Our Value Proposition:
- ESC/APE is designed to plug directly into Towns Protocol — extending Towns’ core functionality by adding a decentralized IP and community-building layer specifically for Creators.
✅ Our Solution provides:
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Dynamic landing pages powered by NFT-based variable state blocks — allowing communities to co-create and co-own their spaces. What if owning NFTs from 2 communities creates a new space/town, co-owned together & fused together by shared Lore.
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Infrastructure that empowers Creators to own their audiences, to prove their IP’s value through data & analytics, and monetize their creations through sustainable, community-driven revenue & referral models.
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A seamless, joyful ecosystem where IP universes can interact, evolve, and merge — without corporate walls.
Because the future of creativity isn’t centralized.
It’s decentralized, interconnected, and alive. 🚀
NFT Variable Blocks as living modular Landing Pages
- Instead of a Discord “Channel” with ‘start here’ to learn about the community.
- Imagine a Netflix-styled interface, visually driven, where a community’s story isn’t hidden inside ‘chat channels’ but displayed as a vibrant, artistic gateway into their world.
- And just like in a living world, entrances (or “gates”) reveal themselves differently depending on who enters — a tourist sees one thing, an initiate another.
Gamified Dynamic Graphic Novel Reader:
- Discovering your IP should feel like a journey — fun, gamified, and alive.
- So what if a comic panel could dynamically unlock a portal into a parallel story, into another community or IP world?
- And what if these panels can be mintable as the access key?
Towns Protocol Native:
- Real-time communication, coordination, and governance.
XP and Reputation Systems: Reward engagement & loyalty.
Shared Worlds:
- Communities are encouraged to create portals between their spaces, collaborate on lore, and grow the collective shared IP layer together. Could multiple communities co-own a shared space, co-own resources, and earn revenue together?
Current State: Creators → Siloed Communities → Fragmented IP → Dependence on Web2 Platforms
ESC/APE Future:
Creators + Fans (NFT Ownership)
→ Dynamic Landing Pages
→ Shared Worlds
→ Co-Owned IP Ecosystem
→ Decentralized Creative Economies
→ Shared World Unlock
- ✅ Platform architecture designed
- ✅ Supabase integration complete
- ✅ Privy authentication live (wallet, email, Twitter)
- 🏗 Landing Page Builder development underway
- 🏗 Towns integration in planning
- 🏗 NFT minting prototype in progress
- 🏗 Comic Reader in progress
- 📫 How to reach me: [email protected] or [email protected]