changes

content/jobs/Tata Steel SIP/index.md

@@ -1,13 +1,13 @@
 ---
-date: '2023-04-17'
-title: 'Sales & Marketing Intern'
+date: '2024-05-07'
+title: 'Marketing Manager, Digital Initiatives'
 company: 'Tata Steel'
 location: 'Kolkata, India'
-range: 'April - June 2023'
+range: 'May 2024 - Present'
 url: 'https://tatasteel.com/'
 ---
 
-- Conducted a gap analysis of end consumers’ brand perceptions on Tata Structura in Kolkata and its nearby regions
-- Devised retail brand re-positioning strategy using 30+ dealers and 80+ end consumer insights gathered
-- Led re-branding efforts with logo and tagline revamp, bolstered by YouTube ads and positive consumer stories
-- Bagged a Pre-Placement Offer (PPO) among the top talents due to exceptional performance during the internship stint
+- Spearheaded e-commerce website DigECA launch for MSMEs buying Tata Astrum, Tata Steelium, and Galvano
+- Optimized the DigECA platform through UI/UX design, customer journey mapping, and CMS development
+- Onboarded 800+ MSMEs, achieving 25 Cr. in GMV within 90 days, with 55% organic leads via digital marketing
+- Implemented Zoho optimizing 360-degree MSME customer insights using CRM and marketing automation expertise

src/components/sections/about.js

@@ -125,8 +125,7 @@ const About = () => {
     sr.reveal(revealContainer.current, srConfig());
   }, []);
 
-  const skills = ['Market Research', 'Data Analysis', 'Brand Management', 'Digital Marketing', 
-  'SPSS', 'Tableau', 'MS Office', 'Python'];
+  const skills = ['SEO', 'Content Marketing', 'Conversion Rate Optimization', 'Meta Ads', 'Zoho CRM', 'Tableau', 'HTML/CSS', 'Python'];
 
   return (
     <StyledAboutSection id="about" ref={revealContainer}>
@@ -137,13 +136,13 @@ const About = () => {
           <div>
             <p>
             With a core specialization in Marketing &amp; Strategy, I've orchestrated impactful
-             strategies in brand perceptions during my MBA summer internship for {' '}
-             <a href="https://www.tatastructura.com">Tata Structura</a> {' '} at{' '} 
-             <a href="https://drive.google.com/file/d/1xhGTFz7pe6kP7bZ4peDgJ7hlG630K8rz/view?usp=sharing">Tata Steel</a>.
+             digital marketing campaigns for {' '}
+             <a href="https://digeca.tatasteel.com">DigECA</a> {' '}, an e-Commerce steel buying website for MSMEs at{' '} 
+             <a href="https://www.tatasteel.com">Tata Steel</a>.
             </p>
 
             <p>
-            I also spearheaded employer branding initiatives for {' '}
+            I have also spearheaded employer branding initiatives for {' '}
             <a href="https://drive.google.com/file/d/1w-uN9jb86pxFXPYMDu_78P-d1CZJAx3V/view?usp=sharing">
               Aditya Birla Fashion and Retail</a>, {' '} resulting in a remarkable 37% surge in consumer engagement 
               during my remote live project as part of my MBA journey.

src/components/sections/hero.js

@@ -61,7 +61,7 @@ const Hero = () => {
 
   const one = <h1>Namaste! My name is</h1>;
   const two = <h2 className="big-heading">Chandrika Deb</h2>;
-  const three = <h3 className="medium-heading">MBA | Marketing Enthusiast | Freelance Blogger</h3>;
+  const three = <h3 className="medium-heading">MBA | Digital Marketing | Freelance Blogger</h3>;
   const four = (
     <>
       <p>
@@ -70,7 +70,7 @@ const Hero = () => {
 
       <p>
         I am Chandrika Deb, an alumnus of {' '} <a href="http://www.iimrohtak.ac.in">
-        IIM Rohtak</a> {' '} and {' '} <a href="https://www.bitmesra.ac.in">BIT Mesra</a> {' '} currently spearheading impactful marketing initiatives at {' '}
+        IIM Rohtak</a> {' '} and {' '} <a href="https://www.bitmesra.ac.in">BIT Mesra</a> {' '} currently spearheading impactful digital marketing initiatives at {' '}
         <a href="https://www.tatasteel.com">Tata Steel</a>.
       </p>