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refactor: centralize CoW Swap CTA cta constants #6725

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refactor: centralize CoW Swap CTA cta constants #6725

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c0bd95f
refactor: centralize CoW Swap CTA cta constants
fairlighteth Dec 18, 2025
b0ddb23
Merge branch 'develop' into feat/unify-cowfi-cta
elena-zh Dec 23, 2025
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23 changes: 13 additions & 10 deletions apps/cow-fi/app/(main)/cow-swap/page.tsx
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Original file line number Diff line number Diff line change
@@ -1,5 +1,6 @@
'use client'

import type { ReactNode } from 'react'
import { useEffect, useRef } from 'react'

import { useCowAnalytics } from '@cowprotocol/analytics'
Expand All @@ -10,10 +11,13 @@ import IMG_ICON_UNICORN from '@cowprotocol/assets/images/icon-unicorn.svg'
import IMG_COWSWAP_HERO from '@cowprotocol/assets/images/image-cowswap-hero.svg'
import { Color, ProductLogo, ProductVariant, UI } from '@cowprotocol/ui'

import { CowFiCategory } from 'src/common/analytics/types'

import FAQ from '@/components/FAQ'
import LazyLoadTweet from '@/components/LazyLoadTweet'
import LazySVG from '@/components/LazySVG'
import { Link, LinkType } from '@/components/Link'
import { COW_SWAP_CTA } from '@/const/cta'
import { ADVANCED_ORDER_TYPES, BETTER_UX, COW_IS_DIFFERENT, FAQ_DATA, TWEETS } from '@/data/cow-swap/const'
import {
ContainerCard,
Expand All @@ -38,9 +42,8 @@ import {
TopicList,
TopicTitle,
} from '@/styles/styled'
import { CowFiCategory } from 'src/common/analytics/types'

export default function Page() {
export default function Page(): ReactNode {
const analytics = useCowAnalytics()
const tweetSectionRef = useRef<HTMLDivElement>(null)

Expand Down Expand Up @@ -82,18 +85,18 @@ export default function Page() {
<Link
bgColor={`var(${UI.COLOR_BLUE_900_PRIMARY})`}
color={`var(${UI.COLOR_BLUE_300_PRIMARY})`}
href="https://swap.cow.fi/"
href={COW_SWAP_CTA.href}
external
linkType={LinkType.HeroButton}
utmContent="cow-swap-launch-app-button"
utmContent={COW_SWAP_CTA.utmContent}
onClick={() =>
analytics.sendEvent({
category: CowFiCategory.COWSWAP,
action: 'click-launch-app',
action: COW_SWAP_CTA.action,
})
}
>
Launch app
{COW_SWAP_CTA.text}
</Link>
</HeroContent>
<HeroImage width={470} height={470} color={`var(${UI.COLOR_BLUE_900_PRIMARY})`} marginMobile="24px auto 56px">
Expand Down Expand Up @@ -416,18 +419,18 @@ export default function Page() {
<Link
bgColor={`var(${UI.COLOR_BLUE_300_PRIMARY})`}
color={`var(${UI.COLOR_BLUE_900_PRIMARY})`}
href="https://swap.cow.fi/"
href={COW_SWAP_CTA.href}
external
linkType={LinkType.SectionTitleButton}
utmContent="cow-swap-launch-app-button"
utmContent={COW_SWAP_CTA.utmContent}
onClick={() =>
analytics.sendEvent({
category: CowFiCategory.COWSWAP,
action: 'click-launch-app',
action: COW_SWAP_CTA.action,
})
}
>
Launch app
{COW_SWAP_CTA.text}
</Link>
</SectionTitleWrapper>
</ContainerCardSection>
Expand Down
6 changes: 4 additions & 2 deletions apps/cow-fi/components/Layout/const.ts
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Original file line number Diff line number Diff line change
Expand Up @@ -3,6 +3,8 @@ import { MenuItem, ProductVariant, Color, UI } from '@cowprotocol/ui'

import { CowFiCategory } from 'src/common/analytics/types'

import { COW_SWAP_CTA } from '@/const/cta'

const analytics = initGtm()

export const PAGE_MAX_WIDTH = 1760
Expand Down Expand Up @@ -106,8 +108,8 @@ export const NAV_ADDITIONAL_BUTTONS = [
color: Color.cowamm_green,
},
{
label: 'Trade on CoW Swap',
href: 'https://swap.cow.fi/#/1/swap/USDC/COW',
label: COW_SWAP_CTA.text,
href: COW_SWAP_CTA.deeplinkHref,
utmContent: 'menubar-nav-button-trade-on-cow-swap',
onClick: () =>
analytics.sendEvent({
Expand Down
7 changes: 7 additions & 0 deletions apps/cow-fi/const/cta.ts
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Original file line number Diff line number Diff line change
@@ -0,0 +1,7 @@
export const COW_SWAP_CTA = {
text: 'Trade on CoW Swap',
action: 'click-trade-on-cow-swap',
utmContent: 'cow-swap-trade-on-cow-swap-button',
href: 'https://swap.cow.fi/',
deeplinkHref: 'https://swap.cow.fi/#/1/swap/USDC/COW',
} as const
9 changes: 5 additions & 4 deletions apps/cow-fi/data/home/const.tsx
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Original file line number Diff line number Diff line change
Expand Up @@ -9,8 +9,10 @@ import IMG_TUBE from '@cowprotocol/assets/images/image-tube.svg'
import { Color, ProductVariant, UI } from '@cowprotocol/ui'

import SVG from 'react-inlinesvg'
import { CowFiCategory } from 'src/common/analytics/types'

import { Link, LinkType } from '@/components/Link'
import { COW_SWAP_CTA } from '@/const/cta'
import {
ContainerCard,
ContainerCardSection,
Expand All @@ -23,7 +25,6 @@ import {
TopicList,
TopicTitle,
} from '@/styles/styled'
import { CowFiCategory } from 'src/common/analytics/types'

const analytics = initGtm()

Expand All @@ -45,9 +46,9 @@ export const PRODUCT_LIST = [
{
title: 'CoW Swap',
description: 'The DEX that lets you do what you want',
linkHref: 'https://swap.cow.fi/#/1/swap/USDC/COW',
linkText: 'Start trading',
linkEvent: 'click-trade-on-cow-swap',
linkHref: COW_SWAP_CTA.deeplinkHref,
linkText: COW_SWAP_CTA.text,
linkEvent: COW_SWAP_CTA.action,
linkExternal: true,
linkUtmContent: 'home-page-trade-on-cow-swap',
bgColor: `var(${UI.COLOR_BLUE_300_PRIMARY})`,
Expand Down