TravelTide E-booking startup was founded by Kevin Talanick, a hot new player in the online travel industry. Founded at the tail end of the COVID-19 pandemic (2021-04) and has experienced steady growth on the strength of its data aggregation and search technology, which is best in class.

TravelTide has focused on building a competitive edge with the largest, most searchable travel inventory. However, this narrow approach has led to gaps in the customer experience and poor retention. CEO Kevin Talanick is keen to enhance retention and add value through a Marketing strategy rooted in understanding customer behavior.

Elena Tarrant, TravelTide’s Head of Marketing. Known as a leader in customer retention strategies, specializes in rewards programs that drive repeat business when executed effectively. Her expertise is set to elevate TravelTide’s Marketing efforts to new heights.

Elena’s primary goal is to create a personalized rewards program that keeps customers loyal to TravelTide. Achieving this requires a deep understanding of customer behavior, making collaboration with the data team essential for success. By leveraging these insights, Elena aims to deliver a standout program that resonates with customers.

Video Presentation: https://www.loom.com/share/124e949abc17492c828a156fdcbb4fd0?sid=e31d1b11-5f37-4eac-9a32-eca753d31abf

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