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41 changes: 37 additions & 4 deletions public/content/social-networks/index.md
Original file line number Diff line number Diff line change
Expand Up @@ -76,13 +76,46 @@ Users use the platform's native [ERC-20](/glossary/#erc-20) token $MIND to pay f

[Web3](/glossary/#web3) native social platforms aren't the only ones trying to incorporate blockchain technology into social media. Many centralized platforms are also planning to integrate Ethereum into their infrastructure:

### Reddit {#reddit}
### Brave Browser {#brave}

Reddit has [touted Community Points](https://cointelegraph.com/news/reddit-to-reportedly-tokenize-karma-points-and-onboard-500m-new-users), which are ERC-20 tokens that users can earn by posting quality content and contributing to online communities (subreddits). You can redeem these tokens within a subreddit to get exclusive privileges and perks. For this project, Reddit is working with Arbitrum, a [layer 2](/glossary/#layer-2) network designed to scale Ethereum transactions.
- Brave has integrated the **[Basic Attention Token (BAT)](https://basicattentiontoken.org/)**, an ERC-20 token built on Ethereum, into its browser ecosystem to revolutionize digital advertising and content creator support.

The program is already live, with the r/CryptoCurrency subreddit [running its version of Community Points called "Moons"](https://www.reddit.com/r/CryptoCurrency/wiki/moons_wiki). Per the official description, Moons "reward posters, commenters, and moderators for their contributions to the subreddit." Because these tokens are on the blockchain (users receive them in wallets), they are independent of Reddit and cannot be taken away.
- The **[Brave Rewards program](https://brave.com/brave-rewards/)** allows users to earn BAT by viewing privacy-respecting ads and then automatically contribute to websites and content creators across various platforms like YouTube, Twitter, and GitHub based on attention time.

- Content creators can register as **[Brave verified creators](https://creators.brave.com/)** to receive these contributions directly to their Ethereum wallets, creating a bridge between traditional web platforms and blockchain-based monetization.

- BAT tokens exist independently on the Ethereum blockchain, allowing users to transfer them to personal wallets or exchanges once earned.


### Audius Music Platform {#audius}

- **[Audius](https://audius.co/)** is a music streaming platform that uses Ethereum blockchain technology to connect artists directly with fans.

- The platform features a hybrid decentralized architecture where content is stored on IPFS while utilizing blockchain for ownership rights and the **[AUDIO token](https://etherscan.io/token/0x18aaa7115705e8be94bffebde57af9bfc265b998)**.

- Audius has established a **[partnership with TikTok](https://audius.co/tiktok)**, bringing Web3 functionality to mainstream audiences and allowing artists to monetize their content through blockchain technology.

- The platform's technical details are available in their **[whitepaper](https://whitepaper.audius.co/)**, showing how they've built upon Ethereum's infrastructure.


### Sorare Fantasy Sports {#sorare}

- **[Sorare](https://sorare.com/)** is a **[fantasy sports platform built on Ethereum](https://sorare.com/help/a/4402888626577/what-is-a-sorare-wallet)** that allows users to collect, trade, and play with official NFT player cards.

- Player cards are verifiable NFTs on the Ethereum blockchain, and the platform's smart contracts can be viewed on **[Etherscan](https://etherscan.io/address/0x629a673a8242c2ac4b7b8c5d8735fbeac21a6205)**.

- Sorare combines traditional fantasy sports gameplay with blockchain ownership of digital assets, bringing **[Ethereum to fund](https://sorare.com/help/a/10969733392797/what-network-should-i-use-to-fund-my-eth-wallet)** functionality to mainstream sports fans.


### Twitter/X (Crypto Tipping) {#twitter}

**[Twitter](x.com)** (now X) has incorporated blockchain technology in multiple ways to enhance creator monetization and digital identity verification:

- **Crypto Tipping**: The platform has integrated **[Ethereum tipping](https://help.x.com/en/using-x/tips)**, enabling users to send payments via Ethereum-based wallets like Strike.


By integrating blockchain features, X is bridging the gap between Web2 social experiences and decentralized digital ownership.

Besides using Community Points to unlock special features, users can also trade them for fiat on exchanges. Also, the amount of Community Points a user owns determines their influence on the decision-making process within the community.

## Further reading {#further-reading}

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