Skip to content

Conversation

@corwintines
Copy link
Member

@corwintines corwintines commented Sep 29, 2025

Creates new /what-is-ether page

Preview link

https://deploy-preview-16389--ethereumorg.netlify.app/what-is-ether

@netlify
Copy link

netlify bot commented Sep 29, 2025

Deploy Preview for ethereumorg ready!

Name Link
🔨 Latest commit 3ad85ec
🔍 Latest deploy log https://app.netlify.com/projects/ethereumorg/deploys/691a224aba1a580008f60113
😎 Deploy Preview https://deploy-preview-16389--ethereumorg.netlify.app
📱 Preview on mobile
Toggle QR Code...

QR Code

Use your smartphone camera to open QR code link.
Lighthouse
Lighthouse
7 paths audited
Performance: 46 (🔴 down 7 from production)
Accessibility: 94 (no change from production)
Best Practices: 92 (🔴 down 8 from production)
SEO: 92 (no change from production)
PWA: 59 (no change from production)
View the detailed breakdown and full score reports

To edit notification comments on pull requests, go to your Netlify project configuration.

@github-actions github-actions bot added content 🖋️ This involves copy additions or edits tooling 🔧 Changes related to tooling of the project translation 🌍 This is related to our Translation Program labels Sep 29, 2025
Copy link
Member

@wackerow wackerow left a comment

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Thanks @corwintines! Left a few code-related comments... @konopkja also left a handful of content-related comments, but overall looking good 🚀

"page-what-is-ether-l2s-description-4": "L2 <strong>transfers can cost as little as $0.04</strong>, bringing Ethereum to millions more users through integrations with companies like Robinhood, PayPal, and Shopify.",
"page-what-is-ether-what-is-the-eth-supply": "What is the ETH supply?",
"page-what-is-ether-what-is-the-eth-supply-description-1": "Unlike Bitcoin's fixed 21 million cap, ETH has dynamic supply mechanics:",
"page-what-is-ether-what-is-the-eth-supply-description-2": "New ETH is issued to reward network validators",
Copy link
Member

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Would be nice to adjust wording to convey that this is rate-limited and based on amount of ETH staked.

Perhaps:

New ETH is issued to reward network validators at a limited rate calculated by the protocol

May be too much for here though

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

sounds good to me

"page-what-is-ether-breakdown-description-3": "<strong>Smart contracts</strong>: Significant amounts in smart contracts including DeFi protocols",
"page-what-is-ether-breakdown-description-4": "<strong>Ethereum Foundation</strong>: Holds <ef>less than 0.3%</ef> of supply (down from 9% in 2014)",
"page-what-is-ether-who-holds-most": "Who holds the most?",
"page-what-is-ether-who-holds-most-description-1": "The largest address is the Beacon Deposit contract, representing millions of stakers rather than a single entity.",
Copy link
Member

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Hm, this is fuzzy... ETH in the deposit contract does not count to total supply... it's a one-way bridge... deposits are effectively burned, and the beacon chain mints an equivalent amount in exchange, designates it to a specific account, and takes over accounting for this ETH. This is not "owned" by the contract or any single entity, it's re-allocated amongst individual validator accounts.

That contract is up-only and could theoretically have unlimited ETH if folks continued to deposit to a validator, withdrawal it back to another account, and re-deposit it. Same ETH, but that contract will continue to inflate.

Would not cite this here.

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

hmm @mnelsonBT if we wanted to change this small section "Who holds the most" , what would you do with it?

"page-what-is-ether-how-much-does-it-cost-to-send-eth-description-1": "Ethereum transactions require transaction <strong>fees paid in ETH</strong> and calculated in a unit called gas. Fees fluctuate based on network demand, with off-peak periods offering lower costs.",
"page-what-is-ether-l2s": "Enter L2s: Scaling Ethereum",
"page-what-is-ether-l2s-description-1": "As Ethereum's popularity grows, keeping transaction fees low becomes challenging. Layer 2 (L2) networks address this issue.",
"page-what-is-ether-l2s-description-2": "L2s like <optimism>Optimism</optimism> and <arbitrum>Arbitrum</arbitrum> offer <strong>5-10x cheaper fees</strong> while inheriting Ethereum's security. They process transactions off-chain and post summaries to Ethereum.",
Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Suggested change
"page-what-is-ether-l2s-description-2": "L2s like <optimism>Optimism</optimism> and <arbitrum>Arbitrum</arbitrum> offer <strong>5-10x cheaper fees</strong> while inheriting Ethereum's security. They process transactions off-chain and post summaries to Ethereum.",
"page-what-is-ether-l2s-description-2": "L2s like <optimism>Optimism</optimism> and <arbitrum>Arbitrum</arbitrum> offer <strong>10-100x cheaper fees</strong> while inheriting Ethereum's security. They process transactions off-chain and post data to Ethereum.",

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

5-10x is way under the reality post-4844... I think the actual here with current network dynamics is 50-100x cheaper, but using 10 provides more flexibility if that changes in the future

"page-what-is-ether-breakdown-description-3": "<strong>Smart contracts</strong>: Significant amounts in smart contracts including DeFi protocols",
"page-what-is-ether-breakdown-description-4": "<strong>Ethereum Foundation</strong>: Holds <ef>less than 0.3%</ef> of supply (down from 9% in 2014)",
"page-what-is-ether-who-holds-most": "Who holds the most?",
"page-what-is-ether-who-holds-most-description-1": "The largest address is the Beacon Deposit contract, representing millions of stakers rather than a single entity.",
Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Here is a specific edit to this section:

Suggested change
"page-what-is-ether-who-holds-most-description-1": "The largest address is the Beacon Deposit contract, representing millions of stakers rather than a single entity.",
"page-what-is-ether-who-holds-most-description-1": "The wallet address with the highest ether balance is the [Beacon Deposit contract](https://ethereum.org/glossary/#deposit-contract), but it doesn't represent a pool of 'held' funds. It's the entry point for staking, so its ETH balance represents the total amount of ETH that has been staked by millions of individuals to help secure the Ethereum network.",

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

That said @konopkja - I find this section quite odd, and I don't understand what value it would provide to any person reading this page.

I'm guessing the reason that this section was added was to capitalize on the "who holds the most ETH" search query (not to provide direct value to the reader).
Even in that light, there are some issues:

  • As discussed RE: the wallet page updates, a wallet "holding" an asset doesn't translate outside of English
  • The h2 used here is ""Who holds the most?"," which doesn't include the critical ETH/ether/Ethereum keyword
  • I don't have access to the original SEO brief in Notion, so I can't see how they ranked the keywords for this page. But I just quickly checked "who holds the most ETH" in the free keyword checker tools on ahrefs + semrush and they both showed 0 data/results; for "who holds the most ethereum" semrush shows a global monthly search volume of 20 searches, and ahrefs shows 0 data/results.
  • Doesn't make sense to me that the title is "who holds the most ETH" and then the description is "this wallet, but it doesn't actually hold any ETH"
  • In terms of capitalizing on the search term, I think this top resource is much more interesting and useful: https://info.arkm.com/research/who-owns-the-most-ethereum-2025-vitalik-bitmine I am guessing we wouldn't want to publish individual names on this site, though?

Overall, I would strongly recommend we remove this section. I question both its value for SEO + its value for readers. But I would defer to you both if there's any additional context missing here.

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

I'm guessing the reason that this section was added was to capitalize on the "who holds the most ETH" search query
-> yes

Screenshot 2025-10-29 at 20 20 34

Copy link
Contributor

@konopkja konopkja Oct 29, 2025

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

i am fine removing it then, but i think this

"strategicethreserve.xyz hosts a list of major ETH holders that's updated regularly."

may be useful link, what do you think?

Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Ok, thank you for clarifying!

My apologies @konopkja - this reply from you made me realize that the suggestions/comments on this PR don't show up in order here like they do when reviewing the main file "src/intl/en/page-what-is-ether.json". I'll try to group these comments in a more orderly fashion moving forward.

Agreed, I think linking out to a resource that has a more full list is more useful!
I'm fine with keeping the strategiceth link, but I also suggested an alternative link we could use in this comment: #16389 (comment)

I defer to you on which link you think would be best! Overall I agree with keeping that bit on the page, though.

corwintines and others added 18 commits November 15, 2025 10:52
Co-authored-by: Melissa Nelson <[email protected]>
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment

Labels

content 🖋️ This involves copy additions or edits tooling 🔧 Changes related to tooling of the project translation 🌍 This is related to our Translation Program

Projects

None yet

Development

Successfully merging this pull request may close these issues.

5 participants