This dataset contains all purchases made for an online retail company based in the UK during an eight month period https://www.kaggle.com/datasets/vijayuv/onlineretail
- Reducing customer acquisition costs
- Increasing customer lifetime value
Customer segmentation is an important step toward these goals — by learning more about present and prospective customers, marketing practitioners can focus on tailoring strategies to acquire and retain these different types of customers, more effectively prospective customers.
- Data Analysis — From Raw data to RFM tabular data for clustering
- Clustering — K-means
- Clustering — Agglomerative
- Clustering — DBSCAN