Google Tag Manager Tests API Recipes for Custom Templates

This repository contains some recipes for testing Google Tag Manager custom templates (web and server) done by me.

Table of Contents

• Recipes
• Entities with tests written by me
  • Clients (server)
  • Tags (web)
  • Tags (server)
  • Variables (web)
  • Variables (server)
• Useful resources

Recipes

TBD.

Entities with tests written by me

Clients (server)

List

• Piano Analytics Client

Tags (web)

List

• Data tag
• Google Customer Reviews tag
• Shopify Customer Privacy tag

Tags (server)

List

• Awin tag
• Adtraction tag
• Sendlane tag
• Klaviyo tag
• Snapchat tag
• Impact tag
• LinkedIn tag
• Logger tag
• Brevo tag
• Event Enricher tag
• Hubspot tag
• AdRoll tag
• Telegram tag
• TikTok tag
• Facebook tag
• Snapchat tag
• Google Ads Conversion Adjustments tag
• Google Ads Offline Conversion tag
• Braze tag
• Piano Analytics tag
• Reddit tag
• Customer.io tag
• Google Ads Conversion Improver tag
• GoHighLevel tag
• Admitad tag
• Postscript tag
• Nextdoor tag
• Tradedoubler tag
• Data tag
• Amazon tag
• Spotify tag
• RevContent tag
• Awin Conversion API tag
• Affiliate Future tag
• Google Customer Match tag
• Google Sheets tag
• Meta Custom Audiences tag
• Tradedoubler tag
• Microsoft UET Conversion API tag
• Effinity tag
• Google Conversion Events tag
• Viant tag

Variables (web)

List

• Phone Number Formatter variable

Variables (server)

List

• Default Constant Value Generator variable
• Query Replacer variable
• TikTok _ttp Generator variable
• Convert to String variable
• URL Builder variable
• Phone Number Formatter variable
• MD5 Hash variable
• User Data Extractor variable
• Math variable
• HTTP Lookup variable
• Google Sheets Reader variable
• Google Merchant Center Lookup variable
• Stape Store Margin Lookup variable
• Real Boolean variable

Useful resources

1. Google Tag Manager Templates Testing Overview
2. Google Tag Manager Test APIs Reference
3. Artem Korneev - Testing GTM Templates
4. Simo Ahava - Writing Tests for Custom Templates
5. Simo Ahava - Tag Template Test Walkthrough