🎯 Data & Analytics Leader | Marketing Data | Business Intelligence
🇧🇷 Brazil
I'm passionate about turning data into decisions.
Currently working with marketing analytics, data engineering, and performance measurement, connecting business goals with data-driven insights.
- 📊 Tech Lead in Analytics & Data
- 🧠 Strong background in marketing data, GA4, BigQuery, paid media & SEO
- 🏗️ Experience building data models, pipelines, and KPIs
- 🎓 Developing an academic project (TCC) focused on algorithms applied to marketing
- 🧩 I enjoy solving complex problems and creating scalable analytics solutions
- Marketing Analytics (GA4, Google Ads, Meta Ads)
- Data Warehousing (BigQuery)
- KPI & OKR tracking
- Data modeling & classification
- Performance dashboards
- Data quality & governance
⭐ Always curious. Always learning. Always questioning the data.