I built my first website at 13 and taught myself PHP, MySQL, and Linux by 15. I’ve gone from taking screenshots in Word to architecting systems that automate 40+ hours of work, double revenue, and cut manual tasks by 60%.
Over the last 20 years, I worked as a digital performance strategist, marketing director in agencies and startups, growth hacker for a major Canadian corporation generating millions, and head of AI in the iGaming space, and sold my AI SaaS business in 10 months.
Over the last 20 years, I’ve worked as conversion optimization and digital strategist, marketing director in agencies and startups, and growth hacker for a major Canadian corporation generating millions. I've also served as Head of AI in the iGaming space, and sold my own AI SaaS in just 10 months.
It's simple: I build Intelligent Automation with AI to create Agent-augmented workflows without the bloat. My philosophy is "Lean & Vanilla": simple core tech and robust automation that "it work".
My natural talent really lies in not just knowing "the tech" but in creatively using them together in efficient ways, and my curiosity led me to master:
🤖 Intelligent Automation: Design agent-augmented workflows where AI handles complex data and decision-making. (A client reduced work time by 60%, minimizing human errors, and delegated the rest to virtual assistants.)
🏗️ Systems Architecture: Discover hidden inefficiencies and turn them into optimized "set-and-forget" infrastructure. (A client went from 65 hours/week to 19, while doubling revenue from $25k to $50k/month.).
🛠️ Tool Orchestration: If a manual task exists, I know the tool to replace it or the workflow to automate it. (Some clients call me the "Wikipedia of Tools" for always knowing the right solutions.)
💻 Lean Web Development: Building MVPs, internal tools, Chrome extensions and micro-SaaS with vanilla code that is fast, lightweight, and easy to maintain.
📊 Google Sheets: Create advanced spreadsheets with custom functions to transform them complete solutions for your business. (A client managed his entire portfolio of crypto investments and returns, and another one his entire e-commerce orders and inventory.)
My motto: Anything that's manually done can be replaced, automated or streamlined more efficiently. There is always a solution.
If you're ready to start letting tools work for you and stop fighting for your time, let's connect!