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mattdelaune/README.md

📈 Sales Operations Analytics Portfolio

👋 Introduction

Hi, I’m Matt Delaune — a Freelance Sales Operations Analyst with a background in B2B SaaS sales and a focus on using Power BI, SQL, and CRM data to optimize pipeline performance and forecast revenue with precision.

I specialize in turning sales and marketing data into clear, actionable dashboards and reports that drive quota attainment, process efficiency, and growth strategy.

🔹 Power BI Certified | 🔹 Salesforce & HubSpot Expertise | 🔹 Pipeline, Forecasting & Quota Analytics

📄 Download My Resume
💼 Connect on LinkedIn

📊 Featured Projects

1️⃣ Market Basket Analysis for E-commerce Optimization

  • Business Problem: Retailers needed insights into product bundling to increase revenue.
  • BI Solution: Built a Power BI dashboard to analyze frequent product pairings and optimize marketing strategies.
  • Results: Boosted AOV by 12% and CLV by 15% by refining product recommendations.
    🔗 View Repo | 📊 View Dashboard

2️⃣ SaaS Customer Segmentation & Retention Analytics

  • Business Problem: Leadership needed customer retention insights to reduce churn and improve LTV.
  • BI Solution: Created a cohort-based retention dashboard to track churn trends & optimize pricing strategies.
  • Results: Improved Gross Dollar Retention by 10% through enhanced engagement strategies.
    🔗 View Repo | 📑 View Report

3️⃣ RFM Analysis Power BI Multi-Page Dashboard

  • Business Problem: Identifying high-value customers to improve retention and revenue.
  • BI Solution: Conducted RFM segmentation and built a Power BI dashboard for customer insights.
  • Results: Increased Customer Retention Rate by 15% and Revenue per User (RPU) by 12%.
    🔗 View Repo | 📊 View Dashboard

🛠️ Skills & Tools

💼 Sales Operations & Business Analytics

  • Power BI (DAX, Power Query): Built multi-page dashboards to analyze pipeline health, lead source performance, and sales velocity.
  • SQL (PostgreSQL, MySQL): Designed custom queries for forecasting, territory management, and quota attainment analysis.
  • CRM Data Strategy: Skilled in data extraction, modeling, and reporting from Salesforce and HubSpot environments.
  • Sales Ops Use Cases: Forecasting, quota pacing, lead routing, territory optimization, rep performance, and win/loss analysis.
  • Python (Pandas, Matplotlib): Applied in exploratory analysis, trend modeling, and light machine learning for sales forecasting.

📜 Certifications

  • Microsoft Power BI Data Analyst Associate (2024)
  • Salesforce Business Analyst Certification (In Progress)
  • HubSpot Reporting Certification (2024)
  • IBM Data Analyst Professional Certificate (In Progress)

📩 Contact

If you're looking for a Sales Ops Analyst who can combine sales experience with data-driven decision-making — let's connect.

📧 Email: [email protected]
🔗 LinkedIn: linkedin.com/in/mattdelaune

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  1. Williams_Financial_Data_Insights_And_Revenue_Forecast_Dashboard Williams_Financial_Data_Insights_And_Revenue_Forecast_Dashboard Public

    Financial Data Insights and Revenue Projection Dashboard using SEC 10-K Filings for Williams, Inc. This project involves revenue forecasting using Databricks for machine learning (including metrics…

    Jupyter Notebook

  2. SaaS_Cohort_Analysis SaaS_Cohort_Analysis Public

    This project analyzes customer segmentation and behavior using data science and cohort analysis. Key metrics like CRR, NRR, CLR, and CLV are examined through detailed charts, including the cohort l…

    Jupyter Notebook 1 1

  3. Ecommerce_Market_Basket_Analysis Ecommerce_Market_Basket_Analysis Public

    This repository includes a Market Basket Analysis (MBA) project with advanced data cleaning and a Power BI dashboard. It identifies top revenue-driving item pairs, their impact on CLV and ATV, and…

    Jupyter Notebook 2

  4. Retail_RFM_Analysis Retail_RFM_Analysis Public

    Power BI multi-page report leveraging advanced data visualization for RFM analysis. Delivers deep analytical insights into customer behavior, engagement, and spending patterns, driving strategic bu…

    1

  5. blog blog Public

    The Data Science Experience | Personal blog covering data science and machine learning fundamentals, with a focus on beginner-friendly content and practical projects.

    HTML

  6. Excel_Sales_Dashboard Excel_Sales_Dashboard Public

    Interactive Excel Dashboard for Coffee Sales Analysis: This project leverages Excel to analyze sales data, uncover seasonal trends, regional preferences, and customer behaviors, providing actionabl…