This is the capstone of the Google Advanced Data Analytics Professional Certificate program offered by Grow with Google via Coursera.
Business scenario:
The Waze navigation app is a popular mobile application that helps users navigate their way around cities. The company has been experiencing a decline in customer retention and wants to understand why this is happening so they can take actionable steps to improve it.
This project is a hypothetical case study that leverages real-world data from Waze to test hypotheses and build machine learning models to predict customer retention.