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muhammad-o98/README.md

Muhammad Abdul Salam

MPS Analytics (Applied Machine Intelligence) @ Northeastern University
GenAI RAG/Agents • ML Systems • Marketing Science • Risk & FinOps

LinkedInGitHubEmail • Boston, MA


Snapshot

  • I build end‑to‑end analytics and GenAI systems: data pipelines → models → APIs/UI → eval/observability → deployment.
  • Tooling I lean on: Python, SQL, scikit‑learn, PyTorch, TensorFlow, LangChain, Hugging Face, FastAPI, Streamlit, MLflow, Docker, AWS.
  • What teams get from me: grounded results, clean code, measurable business impact, and docs that drive adoption.

Impact highlights

  • +40% landing‑page conversions via experimentation and UX audits (Manito Mix)
  • 2.4× ROAS with lower CPA on $150K+ annual budget (Manito Mix); 3× ROAS on $200K+ (Kissflow)
  • −12% excess inventory, +7% service levels from SKU‑level forecasting (P&G)
  • −60% reporting time via automated, client‑ready dashboards

Featured projects

  • Earnings Intelligence Copilot (RAG + LangChain)

    • What it does: Answers “What changed vs last quarter?” on 10‑K/10‑Q/8‑K + transcripts with citations; extracts KPIs and flags risk language shifts.
    • Stack: LangChain, FAISS/Qdrant, bge embeddings + reranker, Llama 3/Mistral, FastAPI, Streamlit, RAGAS, MLflow.
    • Outcome focus: Lower analyst triage time; auditable answers; KPI extraction F1 and hallucination rate in reports.
  • AP/AR Invoice–PO Reconciliation Agent

    • What it does: OCRs invoices, matches line items to POs, flags duplicates/overcharges, provides policy‑cited explanations.
    • Stack: PaddleOCR/Tesseract, LayoutLM/Donut, rule/LLM hybrid matching, LangChain RAG, Streamlit, pytest, Docker.
    • Outcome focus: High‑precision auto‑matches, exception review time reduction, explainability with citations.
  • MMM + Uplift Budget Optimizer (Marketing Science)

    • What it does: Bayesian MMM + uplift modeling for channel allocation; generates marketer‑friendly, evidence‑backed rationales.
    • Stack: PyMC/Orbit, LightGBM, Pandas, Streamlit, LangChain (brand/policy RAG), MLflow.
    • Outcome focus: Out‑of‑time ROI error, Qini/AUC for uplift, scenario analysis with assumptions documented.
  • Telecom Churn ML Pipeline

    • What it does: Config‑driven pipeline with single CLI for FE → prep → CV/tuning → eval → best‑pick → batch scoring.
    • Stack: Python, scikit‑learn, Ensembling, Hyperparam tuning, MLflow/DVC, CI on GitHub Actions.
    • Outcome focus: Reproducible artifacts, thresholded risk outputs, campaign deciles for actionability.
  • Predictive Maintenance (Tabular ML)

    • What it does: Random Forest/XGBoost for machine failure prediction with feature selection and SMOTE.
    • Outcome focus: Deployment‑ready artifacts and monitoring hooks; >90% accuracy on benchmark dataset.

Want links? I’m happy to make these repos public or provide private demos on request.


Skills

  • BI Tools: Qlik, Tableau, Power BI, Looker
  • Languages & Data Wrangling: Python (NumPy, Pandas, Matplotlib, Seaborn), R, SQL
  • ML & AI Frameworks: scikit-learn, TensorFlow, PyTorch, Hugging Face Transformers, LangChain, LlamaIndex, spaCy
  • MLOps & Deployment: AWS (SageMaker, EC2, S3), Docker, Git/GitHub, MLflow, Weights & Biases, FastAPI, Streamlit
  • Soft Skills: Problem Solving, Communication, Collaboration, Leadership, Stakeholder Alignment, Documentation, Delivery Discipline

Experience (concise)

  • Manito Mix — Digital Marketing Analyst (2023–2024)

    • SEO audits across 20+ sites → +35% organic traffic in 3 months
    • A/B tests + funnel diagnostics → +40% conversions
    • $150K+ ads → 2.4× ROAS, lower CPA; automated reporting → −60% time
  • Kissflow — Digital Marketing Associate (2022–2023)

    • 15+ SEO audits → +50% non‑branded traffic; $200K+ PPC → 3× ROAS
    • 30+ backlink campaigns → +12 DA; CRO improvements → +37% lead conversion
  • Procter & Gamble — Supply Network Ops Intern (2021)

    • SKU‑level forecasting → −12% excess inventory, +7% service levels
    • Ordering strategy + transport model → +8% CFR, better DOC alignment

Education

  • Northeastern University — MPS Analytics, Applied Machine Intelligence (2025–2027) • CGPA 4.0
  • NUST — BS Accounting & Finance, Minor in Economics (2018–2022)

Certifications

  • Google Advanced Data Analytics Professional Certificate (2025)
  • Global Leaders Project Intern – Youth Thinkers’ Society & U.S. Embassy, Kathmandu, Nepal (2017)
  • Certificate of Achievement – International Economic Summit, Spokane, WA, USA (2016)
  • Kennedy-Lugar Youth Exchange Ambassador – Senior Year at West Valley High School, Spokane, WA (2015–2016)

Contact

Popular repositories Loading

  1. muhammad-o98 muhammad-o98 Public

  2. teleco-churn-clv teleco-churn-clv Public

    Telecom Churn Prediction and CLV

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  3. 10K-Cop 10K-Cop Public

    Python

  4. emaret-website emaret-website Public

    HTML

  5. ChurnRiskIQ ChurnRiskIQ Public

    Jupyter Notebook

  6. F-Score-Research F-Score-Research Public

    F-Score Research

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