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o19s · Nov 9, 2024 · 171150e · 171150e
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 <h1 id="user-behavior-insights">User Behavior Insights</h1>
 <h2 id="welcome-to-user-behavior-insights">Welcome to User Behavior Insights!</h2>
+<p><img alt="logo" src="img/ubi.png" /></p>
 <p>User Behavior Insights, or UBI, is a <a href="standard/">data standard</a> along with a collection of <a href="tools/">tools and search engine plugins</a> created to help search engineers gain and utilize an improved understanding of users' actions.</p>
 <h2 id="purpose-and-goals">Purpose and Goals</h2>
 <p>Many Search teams struggle with understanding "Why is my user doing this". They have great understanding of an incoming query and the documents returned, but no ability to connect that dot with an indicator of success, such as a click through event or add to cart event.</p>