chore(readme): add UTM tracking to Wednesday CTAs#337
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Adds utm_source/utm_medium/utm_campaign/utm_content to the three Wednesday Solutions links in the README so traffic from this README to mobile.wednesday.is can be attributed and segmented in analytics. Scheme: - utm_source = github - utm_medium = offgrid-readme - utm_campaign = ai-native-mobile-squad - utm_content = logo | body-link | hire-cta (per-link differentiator) Lets us answer: - How many sessions does the README drive to mobile.wednesday.is? - Which CTA element converts best — logo, inline body link, or the Hire button? (utm_content differentiates them.) - What's the README -> booked-call conversion rate? No content change. Only the href attribute on three anchor tags is extended with the query string. Click destinations remain the same landing page. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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Codecov Report✅ All modified and coverable lines are covered by tests. Additional details and impacted files@@ Coverage Diff @@
## main #337 +/- ##
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Coverage 82.31% 82.32%
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Files 231 231
Lines 11900 11900
Branches 3265 3265
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+ Hits 9796 9797 +1
Misses 1246 1246
+ Partials 858 857 -1 🚀 New features to boost your workflow:
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Context
Originally added in PR #336 (
9e2b6f37), but that PR was merged before this commit landed — only the light-mode fix (37f87768) made it into main. This PR cleanly re-applies just the UTM addition on top of current main.What this does
Adds UTM query params to all three Wednesday-pointing links in the README so traffic from this README to mobile.wednesday.is is attributable in analytics.
Scheme
utm_sourcegithubutm_mediumoffgrid-readmeutm_campaignai-native-mobile-squadutm_contentlogo/body-link/hire-cta(per-link)Links updated
logobody-linkhire-ctaWhat it lets us measure
utm_medium=offgrid-readmeutm_content(logo vs body-link vs hire-cta)Prerequisite
Wednesday's site needs analytics that respect UTMs (GA4, Plausible, Mixpanel — all support out of the box).
Test plan
utm_content=logoutm_content=body-linkutm_content=hire-cta/hire-ai-native-mobile-squadWhy no other changes
This PR only edits
hrefattributes on three anchor tags. No content changes, no logic changes, no other files touched.