Turning complex business requirements into production-ready HubSpot and Laravel systems — trusted by teams across 4 countries to build the integrations their business actually runs on.
<?php
class RizwanUllah extends FullStackDeveloper
{
public string $location = "Karachi, Pakistan 🇵🇰";
public string $company = "Emerald Soft";
public int $experience = 5; // years
public array $expertise = [
"HubSpot Marketplace App Development (native + React UI Extensions)",
"Laravel & Core PHP",
"WordPress & WooCommerce",
"Bidirectional ERP / Field-Service / CPQ Integrations",
"REST API Architecture & Third-Party Integrations",
"PDF Generation & Document Automation",
"Payment Gateways & E-Signature Workflows",
"OAuth2, Webhooks & Secure Credential Handling",
];
public array $achievements = [
"50+ HubSpot automation solutions delivered",
"12+ HubSpot Marketplace apps published (800+ installs)",
"10-app HubSpot Marketplace suite built on one shared OAuth/billing platform",
"36,000+ guest & 48,000+ reservation records synced (RMS integration)",
"37,000+ record CRM migration (Autotask PSA to HubSpot)",
"Bidirectional syncs shipped for Cin7, ServiceM8, Fergus & Pylon",
"End-to-end deal workflows combining e-signature, ID verification & payments",
];
public array $clients = ["UK 🇬🇧", "Australia 🇦🇺", "USA 🇺🇸", "Pakistan 🇵🇰"];
public string $currentFocus = "HubSpot Marketplace Products + Laravel SaaS";
public function contact(): string
{
return "ru323091@gmail.com";
}
}HubSpot Platform
Payments, Commerce & E-Signature
ERP, Field-Service & Vertical SaaS Integrations
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Marketing, Comms & Productivity APIs
Documents, PDFs & Files
Platforms, Security & Cloud
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50+ automation solutions delivered for clients across the UK, Australia, USA and Pakistan
| Capability | Details |
|---|---|
| ⚙️ Custom Workflow Actions | Node/PHP-coded actions → associations, date logic, credit checks, object lookups, owner-aware sequence enrollment |
| 📄 PDF & Document Automation | Form submission → branded PDF generation → SharePoint/File Manager upload → auto-attach to deals/contacts/tickets |
| 🃏 CRM Card Apps | Legacy IFRAME cards and modern React UI Extensions — Address Finder, Bluebeam sync, business credit lookup |
| ⚡ Serverless & Webhook Functions | HubSpot Enterprise serverless functions, HMAC-verified webhook subscriptions with replay protection |
| 🔗 Third-Party Integrations | WebinarJam, SignWell, Klaviyo, Shopify, Dropbox, MS Graph, Humanitix, Cin7, ServiceM8, Fergus, Pylon, Bluebeam |
| 🔄 PMS / RMS Sync | The Lodge: custom Contact & Reservation objects (31 properties), bidirectional sync, 36,000+ guests and 48,000+ reservations |
| 🗄️ Data Migration | Autotask PSA → HubSpot: 3,000 companies, 15,000 contacts, 19,000 deals (37,000+ records) |
| 🛒 Marketplace Apps | 12+ published apps, 800+ installs — a 10-app suite sharing one OAuth/billing/dashboard platform (see below) |
| 🏗️ Custom Objects | Pricing objects, Reservation objects, Products API, custom-object-driven frontend data display |
| 📋 HubDB, Properties & Associations | Dynamic pages, programmatic property/property-group provisioning, association labels, Lists API v3 migration |
A family of Marketplace apps built on one shared OAuth install flow, billing/subscription layer, and central dashboard — each app pairing HubSpot with a different third-party platform, evolving from legacy IFRAME CRM cards to modern React UI Extensions.
| App | Integration | What it does |
|---|---|---|
| Tradiate Lite | ServiceM8 | Full bidirectional Company/Contact sync, checkpointed cron + webhook hybrid, content-hash idempotency |
| CINChronize | Cin7 (DEAR Systems) | Inventory/pricing/stock sync into HubSpot Products, quote-to-sales-order automation |
| Credit Command | Pylon + CommandCredit | Solar CPQ proposal sync (multi-design deals, line items) + in-CRM business credit/identity lookup |
| Fergus | Fergus | Bidirectional Company/Contact sync with a trade job-management platform, PAT-based auth |
| Bluebeam Sync | Bluebeam Studio | Construction PDF-collaboration sync with real AWS S3 SigV4 presigned-upload handling |
| Sequences | HubSpot Automation v4 | Owner-aware sequence enrollment — sends from whoever currently owns the contact |
| Quick Draw | HubSpot native + React | Custom object properties, JWT-secured App Card UI extension |
| Address Finder | Google Places/Geocoding | Address autocomplete CRM card, deployed across multiple client portals |
| Calculations | HubSpot native | Custom workflow-action calculation engine |
| HubPDF | HubSpot native | Branded PDF generation from Contacts/Companies/Tickets data |
(Each app is documented in full — architecture, sync design, and skills demonstrated — under data/*-hubspot.md.)
| Project | Domain | Scale |
|---|---|---|
| The Lodge — RMS ↔ HubSpot | Hospitality PMS sync | 36,000+ guests · 48,000+ reservations · 31 custom properties |
| Green Light Worldwide — Autotask → HubSpot | PSA-to-CRM data migration | 3,000 companies · 15,000 contacts · 19,000 deals |
| John Orlando — Full-stack deal workflow | E-signature + ID verification + payments | SignWell, Persona, NMI, Dropbox & Google Sheets/Drive in one flow |
| CINChronize / Brightgreen — Cin7 ↔ HubSpot | Live ERP inventory sync | Multi-tier pricing across 10 configurable tiers, months of iterative delivery |
The Lodge (RMS ↔ HubSpot): Architected a bidirectional integration between a hospitality RMS and HubSpot for a 2-property group. Built dedicated Contact and Reservation custom objects, association labels for Booker / Occupant / Primary Guest roles, deduplication logic keyed on RMS guest and reservation IDs, and field-level conflict-resolution rules so each system stays the source of truth for the data it owns.
Green Light Worldwide (Autotask → HubSpot): Delivered a full PSA-to-CRM migration tool — a shared codebase powering both a browser dashboard and a CLI runner — mapping and moving Companies, Contacts, and Deals with Associations preserved, at real production scale.
John Orlando: A complete deal-closing workflow stitched from independent best-of-breed services — SignWell for e-signatures, Persona for identity verification, NMI for payment capture, and Dropbox/Google Sheets/Google Drive for document handling — all orchestrated against the HubSpot CRM as the system of record.
| Project | Description | Stack | Region |
|---|---|---|---|
| luqmay.com | Islamic education platform → 4-layer fuzzy search (SOUNDEX/Metaphone/Levenshtein), Stripe subscriptions, mobile REST API | Laravel/WP | 🇬🇧 UK |
| aimodelplace.com | AI models marketplace → buy/sell AI models, payments, dashboards, WebSocket-powered features | Laravel | 🌍 Global |
| kdnb.shiftpaycheck.com.au | Payroll calculator for a 434-bus fleet → RTBU Pay Award rules, shift allowances | Laravel | 🇦🇺 AU |
| layerfarmestimator.com | Poultry farm estimator → flock comparison, investment optimization | Laravel | 🌍 Global |
| totalcontainers.com | Shipping container store → dynamic price calculator, admin panel, Stripe | WooCommerce | 🇺🇸 USA |
| soldiersagent.com | US Military real estate → VA loan guides, mortgage calculators, lead gen | WordPress | 🇺🇸 USA |
| homeoplus.pk | Pakistan's first online homeopathic e-pharmacy → WooCommerce, doctor consultation | WooCommerce | 🇵🇰 PK |
| gudorffinancial.com | Financial advisor website → retirement planning, investment management | Twenty Over Ten | 🇺🇸 USA |
|
🟠 HubSpot Inbound Certified HubSpot Academy · Apr 2026 Valid until May 2028 |
🟠 HubSpot Sales Software Certified HubSpot Academy · Jul 2025 Valid until Aug 2026 |
|
🥇 Certificate of Appreciation FESF – Deaf Reach School · Nov 2020 Outstanding contribution to the Pakistan Distance Learning Program for 1,500+ deaf students |
🎓 B.S. Information Technology Bahria University, Karachi Campus 2018 – 2021 |
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.github/workflows/snake.yml, included alongside this file). It only starts rendering after the workflow has run once in therizwansafi043/rizwansafi043repo (see setup steps below).
"I don't just write code → I build solutions that solve real business problems."
📧 ru323091@gmail.com 📱 +92 314 8151505 🌍 Available for Remote Work Worldwide
