This repository contains the report we created for the 2nd assignment: "Designing & Testing Concept Solutions".
- Validating the customer segment: gather further evidence to justify your choice of customer segment and to demonstrate a profound understanding of your customer.
- Testing fit between value map and customer profile by means of an MVP
- Spend 80% of your time on understanding the customer – doing interviews
- Conduct at least 3 interviews in the customer segment that seems most promising based on assignment 1. (Consider the elements of the customer profile canvas to design appropriate questions - asking WHY? is key)
- Engage in online market research to characterize the customer segment of your choice (e.g. market size not only in dollars/euros but also in number of organizations to sell to (and potential names)
- Complete the customer profile based on the insights collected
- Design a value map that aligns with the validated customer profile (what products/service to offer, what gain creators / pain relievers are required to convince your customer?) and translate your value map in an MVP (visual representation of your concept solution)
- Test your value proposition with at least 3 potential customers
- Revise your value map - concept solution based on the feedback received
- A report to 15 to 20 pages with:
- An overview of the customer interviews you conducted to validate the customer problem
- A detailed description of your customer profile (customer jobs, pains and gains) by building on the insights of your interviews, complemented with market research online.
- A detailed description of your value map (product/services, gain creators and pain relievers) by referring to the customer profile (seek fit!)
- An overview of the experiments you conducted to validate the value proposition, detailing your assumptions
- An updated value map, based on the collected insights
- An appendix with references and data sources
- A presentation summarizing the above