Google Analytics 4 integration for Spree Commerce

This is a Google Analytics 4 extension for Spree Commerce - the open-source eCommerce platform for Rails.

This Google Analytics 4 integration for Spree Commerce allows you to track user behavior, sales performance, and marketing effectiveness across your store.

With minimal setup required, you can gain valuable insights into how visitors interact with your site, which can help you make informed decisions to improve conversions, user experience, and overall business strategy.

Note

To set up the Google Analytics integration, you must have a Google Analytics account and an associated property.

Event Tracking

By default, the following events will be tracked in Google Analytics 4:

• page_view
• first_visit
• session_start
• user_engagement
• search
• add_payment_info
• add_shipping_info
• add_to_cart
• add_to_wishlist
• begin_checkout
• purchase
• remove_from_cart
• view_cart
• view_item

Installation

1. Add this extension to your Gemfile with this line:

   bundle add spree_google_analytics

2. Run the install generator

   bundle exec rails g spree_google_analytics:install

3. Restart your server

If your server was running, restart it so that it can find the assets properly.

Setup

Please follow our setup guide to start tracking all events in Google Analytics dashboard.

Developing

1. Create a dummy app

   bundle update
   bundle exec rake test_app

2. Add your new code

3. Run tests

   bundle exec rspec

When testing your applications integration with this extension you may use it's factories. Simply add this require statement to your spec_helper:

require 'spree_google_analytics/factories'

Releasing a new version

bundle exec gem bump -p -t
bundle exec gem release

For more options please see gem-release README

Contributing

If you'd like to contribute, please take a look at the instructions for installing dependencies and crafting a good pull request.

Copyright (c) 2025 [name of extension creator], released under the New BSD License

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