Adform tag for Google Tag Manager Server Side

There are two configuration types that Adform tag includes: PageView and TrackEvent.

• Pageview event stores the adfcookieid URL parameter inside the adfuid cookie.
• TrackEvent event sends a request with the specified conversion event data to Adform API.

How to use the Adform tag:

Pageview - add Adform click ID parameter that was used in Adform campaign settings. Update adfuid cookie lifetime is needed.

Track events - make a POST request to Adform Server Side Tracking API.

• Tracking Domain - is the tracking domain set on the advertiser level.
• Tracking Setup ID - is the advertiser's tracking ID, which can be found under Site Tracking in Adform UI.
• Event Name - event-based conversion name that was setup in Adform, case-sensitive.
• Variables - a table map of event variables that are sent to Adform API.
• Compliance - pass information about the user's consent to the Adform API.

Useful links:

• https://stape.io/blog/adform-tag-for-server-side-google-tag-manager

Open Source

Adform Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.