wifi presence analytics software
A curated, vendor-neutral list of tools, libraries, research, and resources for measuring marketing effectiveness — MMM, incrementality, causal inference, and attribution.
Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.
Official agent skills for the Lifesight MCP — causal marketing measurement inside Claude and Claude Code. Claude Code plugin + Claude.ai bundle.
End-to-end Multi-Touch Attribution pipeline implementing 7 attribution models including simple rule-based approaches as well as Markov Chain and Shapley Value models. This also includes a full MTA vs MMM reconciliation framework.
Production-style marketing measurement workspace with MMM, multi-touch attribution, experimentation, budget simulation, decision support, and client-ready reporting.
An opinionated open framework for measuring weighted share of voice - rubric, worked example, and a dependency-free scoring script
STAR Influencer Marketing Benchmark: one creator partnership scored on Suitability · Trust · Appeal · Return — 4×10 checks, SQS = floor(profile-weighted mean), disclosure/claims/brand-safety vetoes. Sister standard to CORE-EEAT and CITE.
LiftLab — independent third-party profile of a public API surface, by API Evangelist. LiftLab (LiftLab Analytics, Inc.) is a marketing measurement and capital allocation platform for enterprise marketing, analytics, and finance leaders. Its Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace auction dynamics — CPM/CPC volatility and
Marketing Evolution — independent third-party profile of a public API surface, by API Evangelist. Marketing Evolution is a marketing measurement and analytics company that provides an AI-driven operating system for marketing operations. Its platform unifies audience data, media exposure, third-party signals, and proprietary sources into a single vi
SegmentStream — independent third-party profile of a public API surface, by API Evangelist. SegmentStream is a marketing measurement platform that gives AI agents an attribution, budget-optimization, and incrementality-testing "brain." It consolidates first-party and third-party marketing data in Google BigQuery and applies ML-powered, cross-channe
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