homeowner-question-content

Homeowner Question Content

Mine the real problem and cost questions homeowners ask about a trade's services and rank them into a content plan.

Homeowners search the problem ('why is my ac freezing up') and the money question ('cost to replace a furnace') — the highest-intent, lowest-cost content a contractor can own, feeding both Google and AI assistants. This skill mines those questions across search demand, communities, and AI prompts and ranks them into a content plan tied to the services the business offers. Read-only.

An atomic marketing skill you run inside Claude, ChatGPT, Claude Code, Cursor, Codex, OpenClaw, Hermes, or any MCP client — read-only public-data research, eyes not hands. It diagnoses, prices, and drafts evidence; your own assistant and accounts take any action.

What it's good for

• Contractors planning content from real homeowner questions
• HVAC, plumbing, roofing, and electrical marketers
• Businesses wanting AI-answer citations for repair questions

What you get

• Questions clustered into problem and cost/decision topics, ranked by demand
• Per top topic: real homeowner phrasing, the service it maps to, localize/evergreen guidance
• AI-answer prompts where the business should be cited but isn't
• Every topic tied to the public source that proves homeowners are asking

What it reads

Live public data through the shared unifapi data skill — UnifAPI APIs: seo, geo, reddit, news. Connect once over OAuth; no scraping to maintain and no keys to rotate. Every figure in the output is cited to the record it came from.

Example prompt

Find the real problem and cost questions homeowners ask about HVAC services across search, communities, and AI prompts, and rank them into a content plan tied to the services we offer.

Install

Run it in any MCP client. Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, …) to add the UnifAPI public-data MCP server at https://mcp.unifapi.com over OAuth — read-only, no API key — then add the marketing skills with npx skills add unifapi-agent/agents.

Prefer a web connector (Claude · ChatGPT · Perplexity · Grok), or the one-shot plugin for Claude-compatible hosts:

/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi

Every client, step by step: https://unifapi.com/mcp

Related

• Part of the Home Services Marketing Agent
• Shared data skill: unifapi

Links

• Skill page: https://unifapi.com/skills/homeowner-question-content
• The skill itself: SKILL.md
• Install & all clients: https://unifapi.com/mcp
• Docs: https://docs.unifapi.com

_{Topics: home services content ideas · homeowner questions · cost to replace content · trade SEO content · AI answers for repair questions · HVAC content marketing}