home-services-marketing

Home Services Marketing Agent

Vertical Agent · run inside Claude, ChatGPT, Claude Code, Cursor, Codex, OpenClaw, Hermes, or any MCP client. Read-only public-data research — eyes, not hands.

The Home Services Marketing Agent recombines local SEO, social listening, content strategy, and AI visibility for contractors and home-service businesses — HVAC, plumbing, roofing, and more. It audits local search across service areas, mines homeowner questions for content, and checks AI-answer visibility.

Powered by: Local SEO · Social listening · Content strategy · AI visibility

Who it's for

• Contractors and home-service businesses marketing by service area
• HVAC, plumbing, roofing, and electrical companies
• Agencies serving multi-location home-service brands

Skills in this agent

• service-area-rank-audit — Audit local-pack rank for a trade's service + location queries across every city and ZIP it serves. (enhanced)
• homeowner-question-content — Mine the real problem and cost questions homeowners ask about a trade's services and rank them into a content plan. (enhanced)

What you get

• Local-pack rankings for service + city queries across areas
• Content demand from real homeowner questions
• AI-answer visibility for 'plumber near me'-style prompts
• Review-presence and listing gaps vs local competitors

Install & run

Connect in a couple of steps — prompt, web connector, or plugin, all read-only with OAuth sign-in (new workspaces get free trial credits):

Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, Goose — any agent that manages its own MCP servers): ask it to add the UnifAPI MCP server at https://mcp.unifapi.com — a remote streamable-HTTP, read-only server — and run the OAuth sign-in. No API key to paste.

Web connector — no terminal (Claude, ChatGPT, Perplexity, Grok): add a custom connector pointed at https://mcp.unifapi.com, then authorize over OAuth.

Add the skills in any client with npx skills add unifapi-agent/agents. Claude-compatible hosts (Claude Code, Claude Desktop, OpenClaw) can instead install skills + MCP together as a plugin: /plugin marketplace add unifapi-agent/agents then /plugin install unifapi@unifapi.

Step-by-step for every client → https://unifapi.com/mcp

Then ask your assistant:

Audit home services marketing visibility for my HVAC company across the Phoenix, AZ metro. Check local-pack rankings for "ac repair" and "hvac near me" by service area, find content topics from common homeowner questions, and check whether we're cited in AI answers for service-search prompts.

Reads from

UnifAPI APIs: maps, local, seo, geo, news — public data only.

This is a marketing agent — read-only research and visibility. It is not a licensed professional in this industry, it does not replace one, and it never posts, advertises, or changes anything on your behalf.

FAQ

Can it cover many service areas at once?

Yes. Service-area businesses live and die by local rankings across ZIPs and cities, so the agent loops the same audit per area and compares them in one run.

Does it run ads or manage my listings?

No. It reads public local, review, and search data to audit visibility; you make any listing or ad changes it recommends.

What powers it under the hood?

Local SEO, Content Strategy, Social Listening, and AI Visibility Role Agents tuned for home-service queries, on the same public-data APIs.

Links

• Agent page: https://unifapi.com/agents/home-services-marketing
• Install & all clients: https://unifapi.com/mcp
• MCP server: https://mcp.unifapi.com
• All agents: https://unifapi.com/agents · Docs: https://docs.unifapi.com

_{Topics: home services marketing · contractor marketing · HVAC marketing · plumber marketing · contractor local SEO · home services local SEO · AI SEO for contractors · home services AI visibility}