From Services to SaaS: Creating a Service-First, Product-Next Startup for International Trade Companies
This repository contains the public documentation of the capstone (TCC) project developed at Inteli – Instituto de Tecnologia e Liderança (Entrepreneurship track, group G111).
Students:
- José Vitor Marcelino
- Luiz Fernando Covas
- Rafael Mateus Zimmer Techio
- Yuri Freitas Angelo Toledo
Supervisor: Prof. Cesar Almiñana
The project was developed across four thematic modules, each producing a public report. A final consolidated report covers the whole project.
| Module | Theme | Report |
|---|---|---|
| Module 1 | Market Exploration and Project Definition | Public Report — Module 1 |
| Module 2 | Solution Conception and MVP Development | Public Report — Module 2 |
| Module 3 | Productization, Technical Validation, and Commercial Structuring | Public Report — Module 3 (PDF) · Word |
| Module 4 | Multi-Tenant Productization and Commercial Scaling | Public Report — Module 4 (Word) |
| Final | Consolidated full-project report — TCC delivery | Final Report (PDF) · Word |
The final consolidated report (
Public_Report_Final.pdf/.docx) is the main document for the TCC delivery: it consolidates the four modules, adds a Results and Evidence section (operational telemetry, market sizing, and value-based pricing), a Limitations and Future Work section, and figures (Business Model Canvas, Value Proposition Canvas, conceptual multi-tenant architecture, and the design system).
Kavex is a Service-First, Product-Next B2B startup that automates the issuance and receipt of Electronic Service Invoices (NFS-e) for the Brazilian international trade sector. Starting from applied consultancy to learn the domain in depth, the project evolved into a cloud-native, multi-tenant Service as a Software (SaaSo) platform that embeds itself in the client's operation and delivers an operational outcome rather than a self-service tool.
The architecture, results, and strategy are documented in the reports above. Client operations referenced in the reports are presented in anonymized form.