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feat(marking hub, ads): add metric desc table #581

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@Avery2 Avery2 commented Mar 27, 2025

Adding a table in the web analog article that shows the definition for each of the ad metrics.

Request:

feedback came up today from sales they would like to see more documentation details for the metrics we support in ootb ads & callout CAC and ROAS need add'l inputs in configuration. do we have that detail in the help doc update to this article?

@Avery2 Avery2 requested a review from markzegarelli as a code owner March 27, 2025 00:25
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@Avery2 Avery2 marked this pull request as ready for review March 28, 2025 20:01
| **Impressions**| `PROPSUM(ad_metrics.impressions)` | Total number of times your ad is served (shown) to users. **Derived from Daily Ad Metrics**. |
| **Clicks** | `PROPSUM(ad_metrics.clicks)` | Total number of times users click your ad. **Derived from Daily Ad Metrics**. |
| **CTR** | `%: (ad_metrics.clicks / ad_metrics.impressions) * 100` | Click-through rate. Shows the percentage of impressions that result in a click. **Derived from Daily Ad Metrics**. |
| **Ad Spend** | `PROPSUM(ad_metrics.cost)` | Total amount spent on your ad campaign(s). **Derived from Daily Ad Metrics**. |
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Suggested change
| **Ad Spend** | `PROPSUM(ad_metrics.cost)` | Total amount spent on your ad campaign(s). **Derived from Daily Ad Metrics**. |
| **Ad Spend** | `PROPSUM(ad_metrics.cost)` | Total amount spent on your ad campaign. **Derived from Daily Ad Metrics**. |

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