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feat(marking hub, ads): add metric desc table #581

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Mar 31, 2025
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feat(marking hub, ads): add metric desc table #581

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feat(marking hub, ads): add metric desc table
Avery2 Mar 27, 2025
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style: update placeohlders with actual event value
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Revert "style: update placeohlders with actual event value"
Avery2 Mar 27, 2025
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feat: remove message
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feat: add back as dot
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feat: style as perc and div sign
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Update content/collections/analytics/en/web-analytics.md
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15 changes: 15 additions & 0 deletions content/collections/analytics/en/web-analytics.md
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Expand Up @@ -71,6 +71,21 @@
- View the data table fields by channel or campaign.
- Display total conversions or conversion rate.

### Ads metrics definitions

Here are the default Ads metrics available in Out-of-the-box Marketing Analytics, along with the high-level formulas and definitions:

| **Metric** | **Formula** | **Definition** |
|----------------|---------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| **Impressions**| `PROPSUM(ad_metrics.impressions)` | Total number of times your ad is served (shown) to users. **Derived from Daily Ad Metrics**. |

Check warning on line 80 in content/collections/analytics/en/web-analytics.md

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GitHub Actions / runner / vale 

[vale] reported by reviewdog 🐶
[Amplitude.Passive] 'is served' looks like passive voice.

Raw Output:
{"message": "[Amplitude.Passive] 'is served' looks like passive voice.", "location": {"path": "content/collections/analytics/en/web-analytics.md", "range": {"start": {"line": 80, "column": 107}}}, "severity": "WARNING"}
| **Clicks** | `PROPSUM(ad_metrics.clicks)` | Total number of times users click your ad. **Derived from Daily Ad Metrics**. |
| **CTR** | `%: (ad_metrics.clicks / ad_metrics.impressions) * 100` | Click-through rate. Shows the percentage of impressions that result in a click. **Derived from Daily Ad Metrics**. |
| **Ad Spend** | `PROPSUM(ad_metrics.cost)` | Total amount spent on your ad campaign(s). **Derived from Daily Ad Metrics**. |

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GitHub Actions / runner / vale 

[vale] reported by reviewdog 🐶
[Amplitude.OptionalPlural] Don't use plurals in parentheses such as in 'campaign(s)'.

Raw Output:
{"message": "[Amplitude.OptionalPlural] Don't use plurals in parentheses such as in 'campaign(s)'.", "location": {"path": "content/collections/analytics/en/web-analytics.md", "range": {"start": {"line": 83, "column": 107}}}, "severity": "ERROR"}
| **CPC** | `ad_metrics.cost / ad_metrics.clicks` | Cost per click. Shows how much you pay, on average, for each click on your ad. **Derived from Daily Ad Metrics**. |
| **CAC** | `ad_metrics.cost / [Acquisition Event]` | Customer Acquisition Cost. Shows how much you pay, on average, to acquire a single new user. **Cost from Daily Ad Metrics; acquisition event set in Settings**. |

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GitHub Actions / runner / vale 

[vale] reported by reviewdog 🐶
[Amplitude.ComplexWords] Consider using 'get' or 'buy' instead of 'acquire'.

Raw Output:
{"message": "[Amplitude.ComplexWords] Consider using 'get' or 'buy' instead of 'acquire'.", "location": {"path": "content/collections/analytics/en/web-analytics.md", "range": {"start": {"line": 85, "column": 143}}}, "severity": "WARNING"}

Check warning on line 85 in content/collections/analytics/en/web-analytics.md

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GitHub Actions / runner / vale 

[vale] reported by reviewdog 🐶
[Amplitude.TooWordy] 'acquire' is too wordy. Use a simpler word.

Raw Output:
{"message": "[Amplitude.TooWordy] 'acquire' is too wordy. Use a simpler word.", "location": {"path": "content/collections/analytics/en/web-analytics.md", "range": {"start": {"line": 85, "column": 143}}}, "severity": "WARNING"}
| **ROAS** | `[Revenue Property] / ad_metrics.cost` | Return on Ad Spend. Shows how much revenue you earn for every dollar spent on advertising. **Cost from Daily Ad Metrics; revenue property set in Settings**. |


## Modify settings and create goals

Out-of-the-box Marketing Analytics uses default events and properties from the Browser SDK, but admins or managers can modify them in settings.
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