A public dataset of 550 top iOS subscription app paywalls and onboarding flows, published by PaywallPro.
Explore screenshots, pricing models, paywall patterns, onboarding previews, and monetization signals from real subscription apps.
Star this repo if you want weekly updates with 50 new apps.
Open an Issue if you want us to add a specific app: request an app.
PaywallPro is a subscription intelligence platform for app developers, product managers, growth teams, and designers.
It helps teams study real iOS paywalls, onboarding flows, pricing models, historical changes, and monetization signals from leading subscription apps.
PaywallPro tracks:
- 46,000+ iOS paywall screenshots
- 2,000+ onboarding flows
- Historical paywall versions
- Pricing and trial changes
- Revenue signals such as MRR, RPD, ARPU, and subscription benchmarks
Built for professionals who want real subscription insights, not just visual inspiration:
- Explore competitor paywalls and learn what drives conversions
- Track how pricing, trials, and design evolve over time
- Analyze revenue with RPD, ARPU, and subscription benchmarks
- Discover monetization strategies from top-performing apps
This open dataset is published by the PaywallPro team to give the developer and product community free access to curated paywall intelligence.
Subscription apps are growing fast, but most teams still make paywall and pricing decisions based on guesswork, personal taste, or isolated A/B tests.
Open Paywall Gallery helps builders study real paywall examples before deciding what to design, build, or test.
Use it to understand:
- How top apps present subscription value
- How pricing options are structured
- How free trials are positioned
- How onboarding flows prepare users for purchase
- How monthly and annual plans are framed
- How paywall patterns differ by category
- What monetization signals can be learned from real apps
paywall-gallery is an open dataset of iOS app paywall and onboarding previews, published as machine-readable Markdown files.
It is a curated subset of the PaywallPro database, designed to be:
- Freely accessible, no signup required
- Machine-readable, with structured frontmatter for programmatic access
- Easy to browse, with human-readable summaries and preview screenshots
- Useful for product research, pricing research, UX reference, and growth analysis
Current public release: 550 apps. We will keep adding 50 new apps every week.
The complete app index lives in apps/index.md. Browse all 550 apps.
This public repository includes:
- Representative paywall screenshots
- Onboarding flow previews where available
- Compact app case pages
- Pricing model summaries
- Paywall pattern classification
- Selected public-facing monetization signals
- Category-level indexes
- Links to explore more on PaywallPro
This repository offers a curated public preview of each app.
The full PaywallPro product includes:
- Full paywall screenshot sets
- Complete onboarding flows
- All historical paywall versions
- Version-by-version changes
- Before and after paywall comparisons
- Historical pricing experiments
- A/B comparison references
- Revenue, MRR, RPD, ARPU, and ranking signals
- Advanced filters by category, region, pricing model, and app type
Explore the full database:
Each app entry lives in:
apps/{app-name}-{app_id}.mdExample:
---
app_name: "YouTube"
app_id: 544007664
developer: "Google"
category: "Photo & Video"
paywall_type: "Free Trial - Soft Paywall"
pricing_model: "2 offer sets across month"
mrr: "$55.84M"
rating: 4.68
versions_count: 1
offers:
- period: "month"
prices: ["$18.99", "$18.99/$29.99"]
onboarding_count: 1
walkthrough_count: 0
app_detail_url: "https://www.paywallpro.app/apps/YouTube-us?id=PAYWALLPRO_INFO_ID"
---See Data Dictionary for field definitions.
| App | Category | Estimated MRR | Pattern | Page |
|---|---|---|---|---|
| YouTube | Photo & Video | $3.07M | No Free Trial - Soft Paywall | Open |
| Telegram Messenger | Social Networking | $2.13M | No Free Trial - Soft Paywall | Open |
| NFL | Sports | $2.04M | No Free Trial - Soft Paywall | Open |
| NYTimes: US and Global News | News | $1.48M | No Free Trial - Soft Paywall | Open |
| MileIQ: Mileage Tracker & Log | Finance | $1.26M | Free Trial - Soft Paywall | Open |
| Quizlet: More than Flashcards | Education | $1.16M | Free Trial - Soft Paywall | Open |
| TIDAL Music: HiFi Sound | Music | $1.03M | Free Trial - Soft Paywall | Open |
| Peloton: Fitness & Workouts | Health & Fitness | $1.01M | No Free Trial - Soft Paywall | Open |
| Lightroom: AI Photo Editor | Photo & Video | $1.01M | Free Trial - Soft Paywall | Open |
| Tinder Dating App: Date & Chat | Lifestyle | $921.50K | No Free Trial - Soft Paywall | Open |
| epocrates: Drug Info & Pill ID | Medical | $908.38K | Free Trial - Soft Paywall | Open |
| MLB | Sports | $870.76K | No Free Trial - Soft Paywall | Open |
| Simply Piano: Learn Piano Fast | Education | $852.93K | Free Trial - Soft Paywall | Open |
| Intuit QuickBooks for Business | Business | $835.84K | Free Trial - Soft Paywall | Open |
| Yubo: Chat Meet & Make Friends | Social Networking | $807.31K | No Free Trial - Soft Paywall, Free Trial - Soft Paywall | Open |
| Paramount+ | Entertainment | $756.00K | No Free Trial - Soft Paywall | Open |
| PURE: Open-Minded Dating App | Lifestyle | $752.12K | No Free Trial - Soft Paywall | Open |
| Suno - AI Songs & Music | Music | $743.32K | No Free Trial - Soft Paywall | Open |
| Text Me - Phone Call + Texting | Social Networking | $727.67K | No Free Trial - Soft Paywall | Open |
| Fambase: Live & Group Chat | Utilities | $726.99K | No Free Trial - Soft Paywall, Currency Paywall | Open |
The complete app index lives in apps/index.md. Browse all 550 apps.
- Photo & Video
- Social Networking
- Sports
- News
- Finance
- Education
- Music
- Health & Fitness
- Lifestyle
- Medical
- Business
- Entertainment
- Utilities
- Reference
- Food & Drink
- Travel
- Shopping
- Productivity
- Books
- Navigation
- Weather
- Graphics & Design
- Games
We are exploring a Skills version of this dataset so developers, product managers, and growth teams can reference real paywall examples directly in their workflows.
Imagine asking:
- Show me 10 free trial paywalls from top fitness apps
- Compare monthly vs annual pricing across productivity apps
- Find onboarding flows that transition into a soft paywall
For indie developers:
- Find pricing references before launching a subscription app
- Study how top apps explain subscription value
- Compare free trial and non-trial paywall structures
For product managers:
- Benchmark paywall patterns across categories
- Prepare paywall redesign references
- Understand how competitors package plans and benefits
For growth teams:
- Analyze pricing anchors
- Study trial positioning
- Find ideas for paywall A/B tests
For designers:
- Study layout, visual hierarchy, offer cards, CTA design, and benefit presentation
- Build a reference library for subscription UX
- v0.1.0 - Top 500 Public Review Release
- Weekly Drop #1 - 50 new apps
- Weekly Drop #2 - 50 new apps
- Category index pages
- Paywall pattern index pages
- Continuous weekly expansion
- Automated update pipeline with GitHub Actions
Found a paywall worth documenting? Spotted a data error?
See CONTRIBUTING.md for contribution guidelines.
See REQUESTS.md for the current app request list.
Structured metadata in this repository is available for learning, research, commentary, and internal product reference with attribution.
You may not bulk copy, repackage, resell, or use this dataset to build a competing commercial paywall intelligence product.
Screenshots are copyrighted by their respective app developers.
See LICENSE for details.
Open Paywall Gallery is published by PaywallPro.
PaywallPro helps subscription app teams research paywalls, onboarding flows, pricing models, historical changes, and monetization signals from top iOS apps.