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Pull requests: pymc-labs/pymc-marketing
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refactor(budget-optimizer): BudgetOptimizer accepts pm.Model + DataTree directly
MMM
tests
#2654
opened Jun 26, 2026 by
williambdean
Contributor
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chore: remove dead catch_warnings blocks from add_groups migration
customer choice
Related to customer choice module
tests
#2652
opened Jun 26, 2026 by
williambdean
Contributor
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Warn on unused model_config keys
enhancement
New feature or request
MMM
ModelBuilder
Related to the ModelBuilder class and its children
tests
#2632
opened Jun 14, 2026 by
MECoban
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docs(bass): update notebook to the BassModel workflow
Bass model
Dealing with the Bass Defusion model
docs
Improvements or additions to documentation
enhancement
New feature or request
mlflow
tests
feat(bass): plotting methods for BassModel
Bass model
Dealing with the Bass Defusion model
customer choice
Related to customer choice module
enhancement
New feature or request
plots
priority: medium
tests
feat(mlflow): autolog support for BassModel
Bass model
Dealing with the Bass Defusion model
docs
Improvements or additions to documentation
enhancement
New feature or request
mlflow
tests
#2624
opened Jun 12, 2026 by
anevolbap
Contributor
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feat(mmm): OptimizableMuEffect protocol + DiscountedEventEffect (discount-depth lever)
docs
Improvements or additions to documentation
MMM
tests
#2621
opened Jun 9, 2026 by
PabloRoque
Contributor
•
Draft
5 tasks done
Consolidate MMM data input into unified xr.Dataset representation
docs
Improvements or additions to documentation
MMM
ModelBuilder
Related to the ModelBuilder class and its children
tests
#2596
opened May 18, 2026 by
williambdean
Contributor
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feat(mlflow): resolve New feature or request
good first issue
Good for newcomers . Doesn't require extensive knowledge of the repo and package
mlflow
tests
_log__ parameters in create_log_callback
enhancement
feat(mmm): add ControlEffect MuEffect to handle control variables via protocol
MMM
tests
#2568
opened May 14, 2026 by
williambdean
Contributor
•
Draft
Create conjoint-new-to-world-demand-estimation
docs
Improvements or additions to documentation
#2490
opened Apr 12, 2026 by
kaytilann
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6 tasks
Docs: revamp MMM modeling docs and references
#2453
opened Mar 28, 2026 by
cetagostini
Contributor
•
Draft
6 tasks
Halo Effect Modeling Notebook
docs
Improvements or additions to documentation
MMM
#2450
opened Mar 27, 2026 by
juanitorduz
Collaborator
•
Draft
MMM Report
docs
Improvements or additions to documentation
MMM
tests
#2444
opened Mar 25, 2026 by
juanitorduz
Collaborator
•
Draft
Add ExperimentDesigner: posterior-aware experiment design for lift tests
docs
Improvements or additions to documentation
MMM
Needs Triage
tests
#2356
opened Mar 2, 2026 by
drbenvincent
Contributor
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5 of 6 tasks
Add Input Validation for CLV Models
CLV
enhancement
New feature or request
tests
#2305
opened Feb 18, 2026 by
shivamlalakiya
Contributor
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5 of 6 tasks
fix(mmm): allow constant tensors in adstock sample_prior (fixes #1749)
enhancement
New feature or request
good second issue
Bit more involved but still doable for newcomers
MMM
plots
tests
#2304
opened Feb 18, 2026 by
shivamlalakiya
Contributor
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5 of 6 tasks
Add CausalPy experiment integration
MMM
tests
#2283
opened Feb 10, 2026 by
cetagostini
Contributor
•
Draft
1 of 6 tasks
chore: POC for backward compatible checks of models
#2273
opened Feb 9, 2026 by
williambdean
Contributor
•
Draft
6 tasks
chore: JOSS paper
docs
Improvements or additions to documentation
#2163
opened Jan 4, 2026 by
williambdean
Contributor
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9 tasks
Replace PyMC Labs logos with transparent background versions and fix dark logo text
docs
Improvements or additions to documentation
no releasenotes
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