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Pull requests: pymc-labs/pymc-marketing
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Consolidate MMM data input into unified xr.Dataset representation
MMM
ModelBuilder
Related to the ModelBuilder class and its children
tests
#2596
opened May 18, 2026 by
williambdean
Contributor
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feat(mlflow): resolve New feature or request
good first issue
Good for newcomers . Doesn't require extensive knowledge of the repo and package
mlflow
tests
_log__ parameters in create_log_callback
enhancement
Predicted Incrementality by Experimentation (PIE) for Ad Measurement MVP
API
dependencies
docs
Improvements or additions to documentation
enhancement
New feature or request
MMM
priority: medium
tests
#2593
opened May 18, 2026 by
thomaspinder
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5 of 6 tasks
feat(mmm): add ControlEffect MuEffect to handle control variables via protocol
MMM
tests
#2568
opened May 14, 2026 by
williambdean
Contributor
•
Draft
exploring bayesian blp heterskedastic normal
customer choice
Related to customer choice module
docs
Improvements or additions to documentation
tests
#2524
opened Apr 28, 2026 by
NathanielF
Contributor
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3 of 4 tasks
Create conjoint-new-to-world-demand-estimation
docs
Improvements or additions to documentation
#2490
opened Apr 12, 2026 by
kaytilann
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6 tasks
Multiplicative MMM (Log and Log-Log Models)
docs
Improvements or additions to documentation
enhancement
New feature or request
experimental
MMM
priority: medium
request discussion
tests
#2477
opened Apr 2, 2026 by
juanitorduz
Collaborator
•
Draft
Docs: revamp MMM modeling docs and references
#2453
opened Mar 28, 2026 by
cetagostini
Contributor
•
Draft
6 tasks
Halo Effect Modeling Notebook
docs
Improvements or additions to documentation
MMM
#2450
opened Mar 27, 2026 by
juanitorduz
Collaborator
•
Draft
MMM Report
docs
Improvements or additions to documentation
MMM
tests
#2444
opened Mar 25, 2026 by
juanitorduz
Collaborator
•
Draft
Add ExperimentDesigner: posterior-aware experiment design for lift tests
docs
Improvements or additions to documentation
MMM
Needs Triage
tests
#2356
opened Mar 2, 2026 by
drbenvincent
Contributor
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5 of 6 tasks
Add Input Validation for CLV Models
CLV
enhancement
New feature or request
tests
#2305
opened Feb 18, 2026 by
shivamlalakiya
Contributor
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5 of 6 tasks
fix(mmm): allow constant tensors in adstock sample_prior (fixes #1749)
enhancement
New feature or request
good second issue
Bit more involved but still doable for newcomers
MMM
plots
tests
#2304
opened Feb 18, 2026 by
shivamlalakiya
Contributor
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5 of 6 tasks
Add CausalPy experiment integration
MMM
tests
#2283
opened Feb 10, 2026 by
cetagostini
Contributor
•
Draft
1 of 6 tasks
chore: POC for backward compatible checks of models
#2273
opened Feb 9, 2026 by
williambdean
Contributor
•
Draft
6 tasks
Add n_samples=0 support and HDI_Prob in plot_hdi
MMM
ModelBuilder
Related to the ModelBuilder class and its children
tests
#2257
opened Feb 4, 2026 by
pkaf
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3 of 6 tasks
chore: JOSS paper
docs
Improvements or additions to documentation
#2163
opened Jan 4, 2026 by
williambdean
Contributor
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9 tasks
Replace PyMC Labs logos with transparent background versions and fix dark logo text
docs
Improvements or additions to documentation
no releasenotes
Add Gradient to plot posterior predictive in Plot Suite
docs
Improvements or additions to documentation
MMM
tests
#2074
opened Nov 8, 2025 by
github-actions
Bot
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